TCL, the leading consumer electronics brand and the number one panel TV brand in the Philippines, proudly introduces their latest innovation: the TCL Free Built-In Refrigerator. Food and lifestyle enthusiasts gathered at Azadore Restaurant for an intimate afternoon launch where TCL showcased the latest advancements in smart refrigeration technology.

Azadore’s casual and subdued atmosphere provided the perfect backdrop for the unveiling event. Guests were welcomed by a relaxed vibe as they entered the restaurant, eager to witness a special cooking demonstration. The stars of the show? None other than online favorite Chef Myke Tatung and popular mommy content creator Joyce Pring-Triviño. Together, they teamed up to showcase the advanced features and practical applications of the new refrigerator in a real-world kitchen setting.

“This groundbreaking refrigerator marks our debut in the cross-door category. It seamlessly blends cutting-edge technology with a sleek, modern design, transforming your kitchen into a space of effortless functionality. The TCL Free Built-In Refrigerator isn’t just an appliance—it’s a major step forward for TCL, showcasing our unwavering commitment to enhancing everyday living with smart and stylish solutions,” TCL Philippines marketing head Shae Yu said in her opening remarks.

Chef Tatung took center stage at the TCL launch event, captivating the audience with a live cooking demonstration. He showcased how the TCL Free Built-In Refrigerator seamlessly elevates the cooking experience. From perfectly storing fresh ingredients to maintaining ideal temperatures, Chef Tatung expertly utilized the refrigerator’s features to create a mouthwatering array of dishes. His impressive skills, combined with the refrigerator’s functionality and efficiency, provided a compelling testament to the appliance’s potential.

“Straightforward lang, I’m so impressed by the advanced cooling system, the convertible zone that I can adjust anytime I want to and of course the spacious interior that allows me to organize my ingredients efficiently, making meal prep a breeze for my daily content also,” Chef Tatung testifies about his own experience of using the TCL Free Built-In Refrigerator. Chef Tatung also commends TCL for this kitchen game changer refrigerator, “As a chef, I appreciate TCL’s commitment to functionality and design, which are crucial in creating a seamless experience in my kitchen.”

Adding a dash of charm and enthusiasm, Joyce engaged the audience with witty banter and insightful sharing of her experiences with the TCL Free Built-In Refrigerator, keeping the atmosphere lively and engaging. Joyce’s insightful sharing of her first hand experiences about the TCL Free Built-In Refrigerator’s features not only informed the guests but also provided a relaxed tone to the special cooking segment. “Having the newest TCL Free Built-In Refrigerator has become a fun family activity. It’s a great way for me to involve my boys in choosing healthy snacks and meals, and my husband loves organizing everything neatly,” Joyce shares.

She continues, “I love how the TCL Free Built-In Refrigerator highlights innovation meets space-saving design.  It maximizes floor space by 21% compared to traditional models, yet boasts an impressive 521L capacity! Talk about a win-win!”

Chef Tatung prepared an exciting array of ‘Simpol’ dishes during the special cooking demonstration namely Chopped Salad with Toasted Nuts, Chicken steak with Mushroom Fried Rice & Mango Jubilee Dessert. After which, the media guests got to try the scrumptious feast.

“TCL started the ref business in 2021 and has witnessed an YoY growth of 192% from 2022 to 2023. We’re happy that TCL has become a trusted name in Filipino homes. We’re the leader in panel TVs and a global TV powerhouse, but our focus goes beyond the screen. We’re passionate about creating exceptional, tech-driven appliances that are affordable for everyone. We believe in constant innovation to bring Filipino families the future of home living, today. With TCL, you’ll find the perfect appliance to simplify your life and inspire culinary greatness in your kitchen,” TCL Philippines brand manager Joseph Cernitchez concludes on an enthusiastic note.

TCL Free Built-In Refrigerator is now available at all TCL authorized dealers nationwide. Visit https://www.tcl.com/ph/en to learn more about the TCL Free Built-In Refrigerator.