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LOOK: Alamat and DITO Telecommunity are bringing Galing to New York City!

A huge digital billboard in New York City is featuring the PPop boy group Alamat and their collaboration with the #GalingDITO 2024 campaign

Nandito na kami sa NYC! The unique PPop boy group Alamat and their collaboration with DITO Telecommunity are making waves in the Big Apple with a giant digital billboard!

DITO Telecommunity is really bringing Filipino “Galing” and talent to the global stage with the billboard positioned at Times Square at the heart of New York City, one of the busiest and most iconic cities in the world. The billboard features snippets of the official music video for the #GalingDITO 2024 campaign, Ang Galing DITO, performed by Alamat. Featured as well are clips of all the #GalingDITO 2024 talents.

DITO Telecommunity x Alamat is featured on a huge digital billboard in New York City as part of the #GalingDITO 2024 campaign.

#GalingDITO 2024 highlights Filipino excellence with a diverse set of talents, including surfing, textile weaving, tattooing, visual arts, and more. Launched last February 2024, the #GalingDITO 2024 campaign brings together talents from across the Philippine islands. The roster of the 20 talents hails from all over the country, from Luzon, Visayas, and Mindanao, each representing “Galíng” in a diversity of pursuits and crafts from music, dance, fashion, visual arts, craftsmanship, and more. Truly, Filipino excellence stands out when the excellence of diverse regional cultures comes together.

The noteworthy list of talented Filipinos includes: Tattoo artist Gáling Kalinga, Galíng ng Cordillera Grace Palicas; miniature Artist Gáling Pampanga, Galíng ng Central Luzon Nhoda Muñoz; blacksmith Gáling Bohol, Galíng ng Central Visayas Cid Cempron; leaf Artist Gáling Samar, Galíng ng Eastern Visayas Joneil Severino; designer Gáling Sultan Kudarat, Galíng ng Bangsamoro Nurainie Ampatuan; surfer Gáling Siargao, Galíng ng Caraga Bea Vega

Full list of talents can be found on the Galing DITO website: Napakagaling Talaga Ng Iba’t Ibang Galing DITO! In addition to the official music video, DITO Telecommunity also has the PaGALINGan Dito Promo with prizes of up to 3 Million Pesos! Subscribers must simply showcase their “Galing” and upload a video on TikTok for a chance to win exciting cash prizes and thousands of DITO reward points. Join the PaGALINGan Dito Promo and visit https://bit.ly/PagalinganDITO to learn more.

For more information and updates, check out https://www.facebook.com/DITOphofficial @ditophofficial on Instagram, @DITOphofficial on X, @ditophofficial on TikTok, @ditophofficial on Viber or visit https://dito.ph/

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]