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Uniqlo Launches Its First Ever UNI Golf Cup

Japanese global apparel retailer Uniqlo introduces its newest Sport Utility Wear lineup through an exclusive golf tournament last February 28 at the Manila Southwoods Golf and Country Club.

UNIQLO Philippines Ambassador Matteo Guidicelli, UNIQLO Philippines COO Geraldine Sia, Chairman of Executive Committee of SM Prime Holdings Hans Sy, Manila Southwoods Golf and Country Club Chairman Robert Sobrepeña, and Manila Southwoods Golf and Country Club co-founder Toti Cariño during the ceremonial tee off.

The event started with a ceremonial tee-off with Uniqlo Philippines Chief Operating Officer Geraldine Sia, together with SM Prime Holdings Executive Committee Chairman Hans Sy, Manila Southwoods Golf and Country Club co-founders Toti Cariño and Robert Sobrepeña, and Uniqlo Philippines local ambassador Matteo Guidicelli.

“This season, we introduce Uniqlo’s newest Sport Utility Wear lineup that brings high quality, comfortable, and functional activewear that is perfect for all activities, even beyond sports,” says Sia. “From the DRY-EX pieces made with quick-drying technology and AIRism that is cool and smooth to the touch, down to the Ultra Stretch Active items that are so easy to move in, we hope that you will experience firsthand how you’ll be able to be active your way with Uniqlo.”

Guests, composed of media, influencers, and brand partners, got a chance to try on the brand’s Sport Utility Wear products and put them in action on the golf course. Players enjoyed the 18-hole tournament, and the top performers were recognized during the awarding ceremony in the afternoon, lauding different category winners and special prizes such as the longest drive and nearest to the pin.

UNIQLO Philippines’ COO Geraldine Sia welcomed the guests and partners to the first-ever UNI Golf Cup.
Uniqlo Philippines Ambassador Matteo Guidicelli during his tee off.

Visit www.uniqlo.com and www.fastretailing.com for more news and updates.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]