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First UT Collaboration with K-POP Boy Group TREASURE

Six songs, including the group’s debut single, expressed in original UT designs available from May 24

UNIQLO today announces the launch of “Find Your TREASURE UT”, the UNIQLO graphic T-shirt brand’s first collaboration with the popular K-pop idol group TREASURE. TREASURE is a K-pop idol group that burst onto the music scene in 2020 with a debut on the audition program YG Treasure Box. The globally popular group has 10 members. TREASURE has a strong following in South Korea, Japan, and Southeast Asia, with plans to expand its activities in North America and Europe.

The T-shirt collection features designs for each of the group’s most well-known songs, making it feel like a greatest hits collection. The simple styles allow wearers to fully enjoy the worldview of TREASURE songs, with a lineup that will appeal not only to fans but a wide range of music lovers. These special designs have been created exclusively for UT.

A collection to fully enjoy the worldview of the music

This graphic T-shirt collection features designs inspired by the characters and music videos of six representative TREASURE songs, “BOY,” “I LOVE YOU,” “JIKJIN,” “DARARI,” “HELLO” and ” BONA BONA” The body silhouette has unisex-friendly oversized proportions developed especially for Find Your TREASURE UT. Fans will be keen to see which pattern their favorite member is wearing.

TREASURE members wearing Find Your TREASURE UT show off their personalities

A series of fresh new visuals is planned for future release with TREASURE members wearing special design and various expressions. These special visuals include behind-the-scenes videos during filming, selfies taken by the members themselves, and video messages for customers. These visuals are another TREASURE for fans that can only be experienced through Find Your TREASURE UT.

Designed to reflect the debut single “BOY,” the phrase “Find Your TREASURE” that appears in the music video is printed on the front. The back design has the credit title from the CD jacket.

This design is from the popular song “I LOVE YOU.” The front has the heart motif depicted on the CD jacket of the group’s second single album THE FIRST STEP: CHAPTER TWO. The back features a photo print of the seaside scene that appears in the music video.

Inspired by the cool atmosphere and fast-paced feel of the music video for “JIKJIN,” this design was inspired by a fictional automotive brand. The front has a small motif suggesting a brand logo. The back has a graphic with an imaginary car speeding by.

This design features the striking lyrics of the popular song “DARARI.” The front has the word “darari” that is repeated throughout the song, arranged in a stylized font. The back hem is printed with TREASURE’s key visual graphic.

Designed based on the popular song “HELLO,” the front has the word “hello” in several languages as it features in the music video. The back has TREASURE’s key visual graphic and the phrase “Where you’ve been all my life” from the song’s lyrics.

This design is based on the group’s most iconic song on the album, “BONA BONA” The word “TREASURE” is printed on the front alongside the lyrics “Born to love ya” and a CD motif graphic. The back has the TREASURE key visual graphic on the hem.

Visit https://www.uniqlo.com/ph/en/special-feature/ut-collection/find-your-treasure to know more about the collection.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]