enchi Brings Italian Indulgence to SM Mall of Asia

Venchi, the esteemed Italian chocolatier and gelato maker, continues its expansion in the Philippines with the opening of its newest Chocogelateria at SM Mall of Asia. Marking its third store in the country, the new location further strengthens the brand’s presence while introducing thoughtfully curated experiences for the local market.

Founded in 1878, Venchi is celebrated for its unwavering commitment to quality and craftsmanship. Each creation reflects over a century of expertise, brought to life through the use of carefully sourced ingredients and time-honored Italian techniques.

Italian Excellence Meets Filipino Flavor

In celebration of its newest opening, Venchi introduces a Philippine-exclusive gelato flavor: Ube. Launching on May 1, 2026, the limited offering reimagines a beloved local ingredient through the lens of Italian craftsmanship. The result is a distinct fusion of Italian indulgence with a Filipino twist, crafted to resonate with both loyal patrons and new audiences.

A Thoughtful Choice for Mother’s Day

Timed for the season, Venchi presents a curated selection of chocolate gifts designed for meaningful giving. With its signature balance of flavor and artistry, the brand positions itself as an ideal choice for Mother’s Day, offering pieces that are as visually elegant as they are indulgent.

Highlights include the Murrine Hamper, a round gift box featuring an assortment of Venchi’s signature chocolates, available in various sizes. A delicious tribute to the mastery of Venetian artisans, it brings together a rich variety of flavors designed to impress.

For those who prefer smaller indulgences, the Murrine Pencil Case offers a more playful take: a blue pen case filled with a selection inspired by Venchi’s Cremino and Granblend creations. Thoughtfully designed, it’s a piece you can take from desk to day bag, with a treat always within reach.

The Murrine Flower Orange Two Trays presents a refined assortment of Chocoviar, Venchi’s most iconic chocolate, known for its sophisticated combinations of textures and flavors. Each piece reflects Italian craftsmanship, from Gianduia with whole PGI Piedmont hazelnuts to 75% dark, Pistachio, Crème Brûlée, Crema Cacao, Stracciatella, Raspberry, and Arancia; each offering a distinct experience.

Completing the selection is the Murrine Metal Tin, a square case featuring a curated range of Venchi’s most beloved creations with PGI Piedmont hazelnuts. From the caramelized crunch of Nougatine in 60% dark chocolate to the milk and dark Pearl chocolates, as well as the signature Ingots, Chocoviar Gianduia, and Gianduiotto, each piece captures the depth and character of Italian chocolate-making tradition.

A Signature Chocolate Experience

Venchi’s new store showcases a wide range of its globally celebrated creations, each rooted in Italian tradition. Among the highlights are the Chocoviar 75%, an extra dark chocolate shell with a rich cocoa center and signature micropearls; the Cremino Pistachio, layered with lightly salted pistachio gianduja; and the brand’s iconic Gianduiotto, crafted using its historic recipe with Piedmont hazelnuts. Each piece reflects Venchi’s dedication to craftsmanship and flavor precision.

With its continued growth in the Philippines, Venchi reinforces its position as a destination for premium chocolate and gelato, bringing Italian allegria, or joy, to more Filipinos through every store and every creation. #Venchi

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