Timex, a pioneer in the watchmaking industry, marked its 170th anniversary with a grand event, A Journey in Time, honoring its rich heritage, celebrating its current success, and setting the stage for a promising future. This iconic American brand, which has graced the wrists of millions across the world, used the occasion to reflect on its illustrious past while also unveiling exciting innovations that solidify its place as a True American Icon.

Longevity and Craftsmanship

Timex proudly showcased its long-standing history through key milestones that highlighted its journey from 1854 to 2024. The brand, renowned for its durability and timeless design, shared its legacy of watchmaking expertise, underscoring the craftsmanship and precision that have driven its success for more than a century and a half.

Celebrating Consumer Loyalty

A key highlight of the event was the recognition of Timex’s loyal customers, a testament to the brand’s enduring popularity. The recently concluded “Oldest Timex Watch” contest brought a unique twist to the celebration, with the top 10 winners being honored at the event. Their treasured timepieces, each a symbol of personal history and connection, were displayed alongside stories of their owners’ journeys with their beloved watches.

“This watch has been with me for decades—through milestones, moments, and memories. It’s more than just a timepiece; it’s part of my life’s story,” shared the winner of the oldest Timex watch, who took home the grand prize.

Innovative Products Marking 170 Years

Innovation and design have always been at the heart of Timex’s evolution. To commemorate its 170th anniversary, the brand unveiled a new lineup of iconic watches and exciting collaborations. The Fall/Winter 2024 collection features several standout pieces, including:

• Marlin – Marlin is 1960s cool. It delivers substance and style in equal measure, with unwavering swagger.
• The Waterbury –The Waterbury is the quintessential expression of Timex watchmaking, combining classic timepieces with American sensibility while putting value—a fundamental part of any Timex watch—at its heart. This franchise balances Timex’s rich past with its pioneering spirit, always respecting what has come before while looking boldly to the future.
• Expedition – The Expedition collection offers enthusiasts watches that meet their love of exploration and the outdoors. Combining a casual outdoor/military aesthetic that fits a rugged lifestyle, high-quality components that are good for the environment, and performance features that are built for the long haul, this collection can withstand the elements adventure after adventure.   
• Deepwater – Merging resilience and elegance with crucial functions for underwater pursuits, our Deepwater Reef 200 is expertly engineered to venture deeper.
• Q Timex – When the quartz crisis hit the watchmaking world in the ’70s, Timex leveraged this upheaval to embrace this technological change and create a full range of quartz watches. Born of a great pivot, this collection showcases Timex’s flexibility and agility, highlighting its ability to turn crisis to triumph. Today’s Timex Q collection started with the launch of the much-loved 1979 reissue, soon followed by several new colorways, design refreshes, updates and additional reissues within the original Q line.
• Cavatina – In 1959, Timex launched its first collection designed exclusively for women, marking a pivotal moment that transformed watches from cherished heirlooms to must-have fashion accessories. Now, we’re revisiting this iconic era, blending the nostalgia of our past with the style of today with our newly redesigned Cavatina.
• Weekender – Slipping on a Timex Weekender can make any day feel like a Saturday. We’re bringing a fresh burst of energy to this beloved timepiece with elevated details, like a sleek new case and crown design and a fun assortment of fabric and leather straps that keep things comfortable, casual, and cool.

Timex has long collaborated with innovative businesses, designers, and personalities to produce one-of-a-kind timepieces that celebrate innovation and style while reaching out to new audiences.

• Timex x Fortnite – Following their successful collaboration on the Fortnite Creative Mode experience “Race Against TimeX,” Timex and Fortnite are teaming up once again to unveil the first of several Timex x Fortnite product collections. 
• Timex x Jacquie Aiche – Bring power to the present moment with the Timex x Jacquie Aiche collection, designed to make your spirit shine. Throughout this collection, we’ve reimagined our timeless Timex Legacy through the ethereal lens of fine jewelry designer Jacquie Aiche.
• Timex x Peanuts – Since 1950, Snoopy and the rest of Charles Schulz’s iconic Peanuts characters have graced newspaper pages across the nation. And for almost as long, the gang has teamed up with Timex for special-edition watches, bringing a playfulness to the wrist like few brands can. 
• Timex x Ironman – Our Timex® Ironman® watches were made to keep up with you. This undisputed favorite in sport watches crosses nearly every finish line in the world. Built to be lightweight, comfortable, durable, and functional, many styles feature the iconic five-button design that gives the wearer direct access to all timers, alarms, and of course our INDIGLO® night-light.
• Timex x UFC – Every so often in history, two legendary rebels align. They embody a shared resilience, an iconic authenticity, and a pursuit of indestructible greatness.
  And when these two innovative forces come together…anything is possible. The Timex UFC collection is expertly engineered for excellence, setting
  world-class standards in durability and ensuring precision when every second on the clock counts.

A Historic Surprise: The Return of the $1 WatchAs part of its 170th anniversary celebrations, Timex is making history once again by launching a special edition of its iconic $1 watch.  Reviving a legacy of accessible timekeeping, this release honors the heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company. It commemorates Timex’s iconic Yankee pocket watch – their first timepiece sold at $1 and known as “the watch that made the dollar famous.” Available for just $1 (or 50 pesos), this limited-edition timepiece will be sold exclusively at Level 2 Main Mall at the SM Mall of Asia Metro Manila on November 16, 2024. Only 100 customers will have the chance to own this piece of history, in what promises to be a memorable event for both longtime fans and new collectors.

“We’re launching the Timex 170th Anniversary Watch for only $1 to celebrate our rich heritage and thank our loyal customers. This limited-time offer makes it accessible for everyone to join in our milestone celebration. It’s our way of honoring the past while looking forward to the future—together,” said Paulo Santos, Timex Philippines Marketing Director

Influencer Collaborations and Brand Stories

The event also featured an exciting collaboration with several well-known influencers, including travel vlogger Daniel Marsh, who shared his passion for adventure and how Timex has accompanied him on his journeys. Other influencers such as TikTok sensation Andrea So, Eya Borja, and more were in attendance, further amplifying the brand’s message of embracing life’s moments.

Looking to the Future While Embracing the Analog Life

As Timex celebrated its present and introduced its newest collection, the brand delivered a powerful message: in today’s fast-paced digital world, it’s important to pause and appreciate the simple, tangible moments. Timex invites everyone to slow down, rediscover the beauty of the analog life, and make time yours.

About Timex

Timex has been at the forefront of the watchmaking industry for 170 years, combining timeless design with cutting-edge technology. As a true American icon, Timex continues to evolve while staying true to its roots, crafting durable and stylish watches that stand the test of time. For more information, visit www.timex.ph.

About Newtrends International Corp

Newtrends International Corporation (NIC) is the exclusive distributor and retailer of Timex watches in the Philippines. The company is committed to provide a wide selection of Timex watches reflecting the rich legacy and innovation of the brand. NIC’s mission is to provide exceptional customer service and ensure that every Timex watch embodies reliability and style, inspiring Filipinos to embrace life’s moments with confidence.