SMDC Celebrates 20th Anniversary with Trade Show at MOA

SMDC Celebrates 20th Anniversary with Grand Trade Show at MOA

SM Development Corporation (SMDC) kicked off its 20th-anniversary celebration with a three-day trade show at the MOA Music Hall from November 22 to 24, 2024. The event highlights two decades of excellence in real estate, offering an immersive experience into the SMDC lifestyle.

SMDC@20. In celebration of its 20th anniversary, SMDC formally opens a 3day trade show at MOA Music Hall to showcase the vibrancy of its communities. At the ceremonial lock-and-key ceremony were: Marking C. Que, SMDC SVP and head of customer support; Gen. Bernard Yang of SPD NCR; Grace Evangeline M. Sta. Ana, SMDC EVP and head of core operations and product development; Sen. Richard Gordon, Red Cross chairman and CEO and Jessica Bianca T. Sy, SMDC VP and head of design, innovation and strategy.

The opening ceremony featured a ceremonial lock-and-key photo opportunity led by SMDC executives Grace Evangeline Sta. Ana, Jessica Bianca Sy, and Marking Que. Joining them were PNP Gen. Bernard Yang and Philippine Red Cross Chairman Richard Gordon. These partnerships reinforce SMDC’s dedication to community safety, security, and outreach initiatives.

Guests are treated to guided walkthroughs showcasing SMDC’s hallmark features, including grand lobbies, resort-style amenities, and vibrant community spaces. Attendees also enjoy engaging talks, live entertainment, and exclusive anniversary deals.

SMDC formally opens the 3day trade show at MOA Music Hall on Friday, Nov. 22, with SMDC executives and partners: Gen. Bernard Yang of SPD NCR; Marking C. Que, SMDC SVP for Customer Support; Grace Evangeline M. Sta. Ana, SMDC EVP and head of Core Operations and Product Development (4th from left); Jessica Bianca T. Sy, VP and head of Design, Innovation and Strategy (6th from left) and Sen. Richard Gordon, Red Cross chairman and CEO.

Red Cross Chairman Richard Gordon being toured by SMDC’s Grace Evangeline Sta. Ana, EVP and head of core operations and product development, and Jessica Bianca Sy, VP and head of design, innovation and strategy.

*Actors Isabel Oli and Teddy Marquez join SMDC executives at the walkthrough during the opening of SMDC’s 20th Anniversary Trade Show at the MOA Music Hall on Nov 22.*

Day 1 Highlights
The ceremonial opening set the stage for the celebration, with SMDC executives and partners emphasizing the company’s commitment to creating safe, sustainable, and inclusive communities. Honorary guests and media explored interactive exhibition booths showcasing SMDC’s milestones and future plans.

*Actress Isabel Oli-Prats enjoys a tour of the trade show*

*Guests enjoy the lobby representing the grand lobby of an SMDC home.*

*Experience The Good Life at SMDC’s trade show, Nov 22-24 at MOA Music Hall!*

Upcoming Highlights
Day 2 (November 23) features keynotes by life coach Michael Yap and financial expert Chinkee Tan, interactive partner activities, and live music by MoonJive, culminating in a fireworks display.

Day 3 (November 24) offers insights from motivational speakers Earl Beja Paolo and Ardy Roberto, closing with performances by Nicole Asencio and Serenade Society.

Two Decades of Excellence
Since its first development, Chateau Elysee, in 2004, SMDC has delivered over 183,000 residential units. Its focus on sustainable, inclusive communities continues to redefine urban living for Filipinos.

For more information, visit www.smdc.com.