Serta and Rustan’s Redefine Luxury Sleep with the Launch of the Naturel Collection
In celebration of World Sleep Day 2026, Serta and Rustan’s introduce the Naturel Collection — a sophisticated fusion of premium sleep technology and refined retail experience, created for today’s discerning homeowner.
This collaboration underscores a shared vision: positioning Serta as the authority in luxury sleep health while reinforcing Rustan’s as the premier destination for elevated bedroom living.
The Art of Rest
Guided by the campaign theme, “The Art of Rest: Paint Your Serenity. Sleep Your Best.”, the Naturel Collection reflects the modern lifestyle where wellness, design, and comfort seamlessly intersect.
At the heart of the collection is Serta’s commitment to restorative innovation. Featuring Biocrystal Technology designed to help ease daily stress, alongside Ice Gel Memory Foam that creates a cool and soothing sleep surface, each mattress is crafted to support a deeply calming and rejuvenating sleep environment. The result is more than comfort — it is a nightly reset that restores both body and mind.
A Complete Luxury Sleep Experience
Complementing the Naturel mattress line is Serta’s newly introduced Printed Tencel Bed Linens, available at Rustan’s. The collection features four elegant designs — Autumn, Breeze, Bloom, and Spring — each crafted with 210 thread count and made from 100% Tencel fiber.
Known for being sustainable, breathable, and exceptionally soft, Tencel bed linens offer a naturally cooling and comfortable sleep experience, making them an ideal companion to Serta’s premium mattresses. These thoughtfully designed linens enhance both the aesthetics and comfort of the bedroom, allowing customers to create a complete sleep sanctuary.
Celebrating World Sleep Day
The launch event welcomed distinguished guests and personalities including Ruffa Gutierrez, Inigo Pascual, and Crystalle Belo, who joined the celebration highlighting the importance of quality rest and wellness in modern living.
To mark the occasion, customers may enjoy an exclusive 35% discount on Naturel mattresses at Rustan’s from March 13 to March 31, 2026.
In addition, all FSP Members will receive 5x FSP Points for every purchase of the new Naturel Mattress during the promotional period. The Naturel Mattress is available in Rustan’s stores nationwide, not limited to the Rustan’s Shangri-La branch.
Where Wellness Meets Retail Excellence
As global conversations around wellness continue to grow, sleep remains the foundation of overall wellbeing. Through this strategic partnership, Serta and Rustan’s elevate the dialogue — positioning sleep not merely as a necessity, but as an intentional lifestyle choice.
With the Naturel Collection and the new Tencel bed linens, Serta and Rustan’s invite customers to experience a new level of rest — where innovation, sustainability, and refined comfort come together.
The Naturel Collection and Serta Bed Linens are now available at Rustan’s stores nationwide.
For more information, visit Rustan’s in-store or follow Serta and Rustan’s official social media channels for updates.
