Isabella Fernandez, granddaughter of the late Criselda Lontok, steps in as the new designer

When it comes to our children, nothing beats a parent’s love. Our kids always come first, especially when meeting their needs. Nowadays, we see a shift in priorities: there is a profound focus on embracing the outdoors and immersing children in the beauty of nature, whether it be through sports, picnics, or even a leisurely walk. This goes without saying that quality, easy-to-wear fits are becoming increasingly relevant. Rustan’s Kids heeds this call by presenting a refreshed take on Rustanette and Rustan Jr. Now returning as the in-house choice for the next generation of Rustan’s patrons, both Rustanette and Rustan Jr. feature a wider assortment of casual, sport, and comfortable occasion wear for boys and girls, ages 4 to 10 years old.

A new designer is in town!

Isabella Fernandez brings a renewed perspective to the relaunch of Rustanette and Rustan Jr., yet her roots run deep in the Rustan’s family legacy. Growing up under the wing of her grandmother, Criselda Lontok, Isabella absorbed the essentials of fashion and craftsmanship early on, spending countless hours in Criselda’s boutique. With formal training in fashion design from ESMOD in Paris and hands-on experience in global fashion from Kevin Germanier, Isabella combines her refined technical skills with an understanding of the Rustan’s aesthetic. Now, as she takes the reins of Rustanette and Rustan Jr., Isabella honors her heritage while injecting a modern sensibility that speaks to today’s parents and children alike.

A look into the brand

Rustanette and Rustan Jr. introduce an array of elevated basics that harmonize beautifully with the elaborate pieces in the Rustan’s Kids collection. While some items shimmer with bold prints and bright colors, Rustanette and Rustan Jr. offer refined, versatile outfits perfect for any occasion—inviting children to express themselves freely. These refreshed collections embrace Rustan’s enduring values: the spirit of playfulness, a timeless approach to style, and the importance of authentic connections. Through thoughtful designs that meet children’s evolving needs, Rustanette and Rustan Jr. deliver on the promise of style, comfort, and self-discovery for today’s young generation.

For girls, Rustanette captures the many facets of girlhood, accompanying its wearers as they explore the intricacies of growing up. Blending delicately feminine pieces with functional and sporty designs, each garment empowers girls to see femininity as a source of strength, combining soft and delicate elements with practicality to help them feel self-assured in their own skin.

For boys, Rustan Jr. delivers timeless styles that foster confidence and strength, crafted to provide comfort and mobility in any setting. The collection partners with parents in raising young gentlemen, helping boys discover their best selves through attire that reflects their individuality.

The Holiday Collection

Discover joyful and wearable holiday styles that elevate children’s wardrobes while making comfort a priority. Here’s a closer look at Rustanette and Rustan Jr.’s Holiday Collection:

Garden of Joy

Flowers may be seasonal, but joy is year-round! Garden of Joy blooms with happiness, infusing basic dresses with beautiful jacquard fabrics, satin accents, and playful appliques. Available in a delightful color palette of yellow, lilac, and pink, these dresses bring cheer to any setting.

The Arianna Shift Dress offers a simple A-line silhouette in floral jacquard, fully lined for comfortable and breathable fit perfect for garden parties or beachside gatherings. The Aurora Embroidered Tulle Dress brings a festive touch with its satin base, tulle underskirt, and embroidered bodice, making it ideal for big reunions or a Christmas photoshoot. The Alice Bubble Dress features an asymmetrical bubble hem and satin sash, showcasing a charming look for holiday playdates, luncheons, and other social events.

Sundae’s Best

The key to a fun holiday is staying fresh throughout the day. With light hues and airy cotton fabrics, Sundae’s Best keeps kids cool and stylish from sunrise to sundown.

For boys, the short-sleeved Abram Pleated Collared Shirt and the long-sleeved Albert Mandarin Collared Shirt, allow timeless attire transcending the seasons. Paired with the relaxed Asher Wide Leg Pants complete with front and back pockets, these pieces are versatile enough for any family activity, from hearing a morning mass to catching a sunset stroll.

For girls, the long-sleeved Anna Puff-Sleeve Top and the sleeveless Andrea Collared Top, featuring a pilgrim collar and pleated bib detail, pair effortlessly with the high-waisted Arden Pleated Shorts. Alternatively, the Alessa Sleeveless Button-Up Shirt, with its boxy fit and traditional collar, and the Abigail Pleated Top, a sleeveless option with an empire waistline, make for perfect pairings with the comfortable Arya Wide Leg Pants. These breezy fits make for a comfortable yet stylish ensemble for your daughters for a day of Christmas shopping and holiday market adventures with the family.

Season’s Greetings

What’s a Holiday Collection without traditions? Season’s Greetings delivers just that! Capturing the essence of Christmas with classic colors and motifs, all crafted from tropical-friendly fabrics, the collection blends modern and classic styles, making them the go-to choices for moms.

For boys, Rustan Jr. carries a selection of traditional button-up shirts. For long-sleeves, the Austin Basic Long-Sleeve Button-Up Shirt struts classic style in breathable cotton chambray. It pairs effortlessly with the Adrien Chore Jacket, a denim-inspired jacket with metal snap buttons. Meanwhile, for short-sleeves, the August Basic Short-Sleeve Button-Up Shirt and the Alex Collarless Button-Up Shirt create an effortlessly put-together look, ideal for warmer days. Complete the ensemble with Adam Boys Shorts, tailored for comfort with an adjustable garter.

For Girls, the Amelia Bubble Dress is an elegant sleeveless empire dress with an asymmetrical bubble hem. For a chic top option, the A-line Ava Halter Top with tie back closure pairs beautifully with the Ada Bloomer Shorts with flattering bow cuff detail. Another top option is the classic Audrey Shift Blouse, a simple, feminine choice in lighter hues. Now that December is only a few weeks away, these outfits are perfect for parties—and that includes the most awaited Christmas Eve.

Explore The Holiday Collection this festive season! Rustanette and Rustan Jr. are available in Rustan’s Makati, Alabang, and Shangri-La, and Cebu.

For more information, visit @rustansph and @rustanskids on Facebook and Instagram or visit https://rustans.com/

—

Use the expert assistance of your favorite Personal Shopper or dial our Personal Shopper On-Call hotline

0917-111-1952 from 10:00am to 7:00pm. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

Be the first to know about the latest updates and amazing offers on your favorite brands by joining the Rustan’s LIVE Viber Community http://rstns.shop/RustansViber

RUSTAN’S PICK-UP POINTS AND STORE HOURS:

Rustan’s Makati

Main Entrance, Courtyard Drive, facing Glorietta 5

Monday to Sunday: 10:00am to 9:00pm

Rustan’s Shangri-La

Main Entrance, Internal Road of Shangri-La Plaza

Monday to Sunday 10:00am to 9:00pm

Rustan’s Alabang

Main Entrance facing Parking Lot of Alabang Town Center, Commerce Avenue

Monday to Friday: 11:00am to 9:00pm

Saturday & Sunday: 10:00am to 9:00pm

Rustan’s Gateway

Main Entrance, General Aguinaldo Avenue facing New Frontier Theater

Monday to Friday: 11:00am to 9:00pm

Saturday & Sunday: 10:00am to 9:00pm

Rustan’s Cebu

Main Entrance, Cardinal Rosales Avenue

Monday to Sunday 10:00am to 9:00pm

For purchases below P5,000, a fixed delivery fee of P200 for Metro Manila and Cebu addresses, and P300 for provincial areas will apply.

Extra-large packages will be charged P500 delivery fee for addresses within Luzon, while P750 is charged for delivery to Visayas or Mindanao. 

Complete Terms & Conditions and additional information about the Personal Shopper on Call program can be found at www.Rustans.com