Pristine Paradigm, a pioneering name in sustainable luxury jewelry, is thrilled to celebrate its first anniversary. Launched at Seltsam, Makati, this Davao-based homegrown brand was founded by Katriana Batu and Juni Rollan. The Filipino brand has swiftly gained recognition for its premium quality lab-grown gemstones and unwavering commitment to sustainability.

The Journey Behind Pristine Paradigm

Katriana, or Yana, has always had a passion for jewelry and sustainability; tracing back to her childhood when she was inspired by her grandmother’s love for jewelry. Discovering the world of lab-grown gemstones was a turning point for her, aligning with her commitment to sustainability and entrepreneurial spirit. From selling various items in her youth to transforming her family’s farm into a sustainable operation, Yana’s journey led to the creation of Pristine Paradigm, a brand that combines her love for jewelry with her dedication to the environment.

Redefining Luxury with Responsibility

Pristine Paradigm has revolutionized the jewelry industry by offering responsible and economical choices without compromising quality and durability. They provide anyone and everyone access to a collection of their own precious treasures at attainable prices through classic, timeless pieces. This then generates incomparable value through its social and environmental impact. As Juni says, “The right choice can be found in your hand.”

Their two guiding principles are ‘where sustainability meets luxury’ and ‘the pristine choice.’ The goal is to provide quality jewelry that you can feel good about wearing. Patrons include individuals seeking alternative choices in jewelry, conscious consumers, couples planning their future, and jewelry lovers wanting to expand their collections without breaking the bank. Pristine Paradigm aims to address the growing demand for affordable and sustainable jewelry by offering high-quality, accredited lab-grown gemstones such as diamonds, moissanite, rubies, emeralds, and sapphires, set in gold vermeil and 14k or 18k solid gold.

Core Values

Pristine Paradigm revolves around sustainability, quality, integrity, and customer satisfaction. What sets them apart in the jewelry industry is that lab-grown gemstones reduce the ethical and environmental impact associated with traditional gemstone mining. Their dedication to sustainability extends to packaging, which includes reusable hard boxes, recycled paper fillers, honeycomb wrapping, and plant-based packaging tape. Key initiatives include: 

• One Tree for Every Order: Over the past year, they have planted hundreds of trees, with the goal of planting one tree for every order placed. 

• Recycling Plastic Waste: They keep all of the plastic ziplocks from suppliers and donate them to Envirotech Waste Recycling Inc. 

• Quarterly Donation Drive: They also continue to gather donations to provide relief goods to communities affected by natural calamities

Looking Ahead 

To mark the local brand’s first anniversary, they are launching a diverse range of designs that use new colored gemstones which can only exist through lab grown technology. These new additions will enhance their existing catalogue, promoting the mixing and matching of different styles for a personalized touch.

In addition, they are thrilled to introduce their loyalty program, allowing customers to earn points with every purchase. These points can be redeemed for discounts, with exclusive VIP tiers offering special privileges and benefits for their most loyal customers.

Pristine Paradigm has recently launched its new office and showroom in Davao, and soon one can expect their first physical store in Metro Manila. “We are grateful for the trust and support of our clients and look forward to being part of many more special moments,” Yana shares.

For private consultations and/or customized designs, you may reach out to the Pristine Paradigm email at hello@pristineparadigm.com.