Montblanc unveils its newest retail concept in Shangri-la Plaza
Luxury Maison Montblanc unveils a new boutique at Shangri-la Plaza, Manila with the latest NEO 4.0 concept. The new boutique transcends the traditional retail space, offering a refined, immersive experience, reflecting Montblanc’s roots in writing, while inviting guests to embark on their own journeys of creativity and self-expression.
Each detail of the boutique is carefully selected and pays homage to the Maison’s rich heritage and craftsmanship, fully immerse guests in the world of Montblanc.
To create a warm and welcoming atmosphere, the boutique blends innovative materials like paper, travertine, brass, dark oak, and designs such as ink effect and mountain-inspired patterns, all deeply connected to the Maison’s connection with writing.
The silhouette of Montblanc’s iconic nib shape is seamlessly woven into the boutique’s furnishings and walls, a tribute to the Meisterstück, having celebrated its 100th anniversary in 2024.
Montblanc’s handcrafted leather goods, designed to accompany customers in their everyday journeys, take center stage with a minimalist and sophisticated display that stretches across half the boutique’s wall.
Much like a library serves as a sanctuary for imagination and storytelling, Montblanc’s writing instruments and timepieces are displayed within a library-inspired setting. The space encourages guests to explore the art of writing and immerse themselves in the Maison’s artistry.
The new Montblanc boutique is located at the Ground Level of Rustan’s Shangri-La and is open from 11AM daily. Montblanc is also available at Rustan’s Makati, Rustan’s Cebu, Greenbelt 5, and NuStar Cebu in the Philippines.
About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. To spread the message of Inspire Writing, MONTBLANC HAUS opened its doors in 2022, welcoming visitors from all over the world to discover and rediscover the power of putting pen to paper. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
