From its founding through today, Max Mara has stayed true to the overriding intention that its clothes accompany women through their lives, inspiring them to embrace their true selves. 

Designed for remarkable women: an ethos that reflects the brand values and Max Mara’s esteem for those who wear the brand. The brand believes any woman can be remarkable, no matter who they are, how they live, what they have accomplished. Here, Max Mara conveys the essence of individuality—that every woman has the capacity to make her mark.

Shot by photographer Oliver Hadlee Pearch on the busy streets of central London, the campaign features model Bibi Breslin as a woman who becomes an outward projection of her inner strengths. Overcoming the unavoidable missteps of life, she is someone who accepts that perfection is never the end goal; that what matters most is finding her inner voice amidst the noise.

She wears the Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. Made of pure lightweight camel hair, the double-breasted jacket stands out for its broad shoulders and oversized yet straight silhouette. The name, alluding to Greek mythology, signifies a female hero, reinforcing the idea that every woman can be remarkable – no matter who they are, how they live, where they come from.

As our protagonist navigates the rhythms of city life, the message resonates with encouragement and affirmation, “Try again and have faith in yourself, because you have the power to shape tomorrow. Forget perfection, you are Remarkable.”

About the Max Mara Olimpia Jacket

Crafted from pure and lightweight camel hair, Olimpia embodies the timeless quality of Max Mara garments. The name, inspired by the mythological bonds, reinforces the idea that for Max Mara, every woman can be remarkable. Since its founding in 1951, Max Mara has remained true to its mission: creating garments that accompany women throughout their lives, inspiring them to embrace their true selves. Establishing itself as a brand that dresses remarkable women, capable of innovating, growing, and making their mark.

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