A Summer Of Elegance Under The Tuscan Sun at Forte Dei Marmi

For the very first time, Longchamp is setting up in Forte dei Marmi, one of the most sought-after seaside resorts on the Tuscan coast. The brand is taking over the legendary private beach Bagno Felice 1, which has been entirely redecorated for the occasion.

As an ode to the Italian Riviera and its innate sense of dolce vita, Forte dei Marmi is a hotspot of effortless cool, renowned for its vibrant nightlife. A favored destination for artists and celebrities seeking both chic and farniente, it also draws visitors for its high-end boutiques, Michelin-starred restaurants, and quiet moments nestled between mountains and sea. This seaside gem is the first stop of the Longchamp Beach Club concept, which will soon be unveiled in other renowned destinations.

To enhance this exceptional setting and its idyllic pier, colorful beach cabins, furniture, accessories, and linens have been all specially dressed in green — Longchamp’s iconic color. Every detail has been carefully designed, from sun umbrellas or backgammon boards to the personalized cabin keys.

All summer long, Longchamp Beach Club will host a variety of beachside events, including live music performances and a bar serving an exclusively crafted cocktail: naturally green, just like the Maison’s iconic color.

To complete the experience, the nearby Longchamp boutique will offer a limited-edition of the Le Pliage® bag: Le Pliage® Monde Forte dei Marmi designed as a precious keepsake to remember special moments in this exceptional place.

LONGCHAMP BEACH CLUB

Bagno Felice 1, Viale Italico 30, 55042 Forte dei Marmi

From June 15th to the end of September Open daily from 8 AM to 8 PM

LONGCHAMP STORE

8, Via Giovanni Montauti, 55042 Forte dei Marmi