Beautifully blue UT collection from MAGIC FOR ALL, now available

Global apparel retailer UNIQLO releases “Disney in Blue,” the newest UT (UNIQLO T-shirt) collection of graphic T-shirts from MAGIC FOR ALL, a collaborative project between Disney and UNIQLO. The collection was created in cooperation with BUAISOU—a collective of indigo artisans that has garnered attention around the world for its style of craftsmanship that makes full use of modern techniques while respecting tradition—and draws inspiration from the various shades of blue derived from natural indigo. The beautiful blue lineup presents Disney’s Mickey Mouse and his friends as motifs born from the ultimate in indigo blue*.

Original designs that focus on the essence of manufacturing and small details

The collection features designs full of originality, such as Mickey mouse with gloves dyed blue from the indigo dyeing process, a mark of identity for indigo dyeing craftsmen; and a bandana pattern that depicts Mickey as a craftsman through a series of indigo dyeing processes. True to the BUAISOU style, the originals were created using various indigo dyeing techniques, such as stencil dyeing, discharge dyeing, and tie-dyeing, with the dyed works reproduced as prints under the supervision of BUAISOU. Extra attention is evident in the smallest details, with even the embroidery thread expressed in gradations of blue. The richly varied lineup can be enjoyed by both children and adults, comprising UT for men, women, and kids, as well as cotton linen shirts and shorts with an all-over bandana pattern design.

Founded in 2015 and based in Kamiita Town, Tokushima Prefecture, BUAISOU manages the entire indigo dyeing process—from cultivating indigo and producing the dye material, “sukumo,” to crafting the final products, traditionally carried out by separate artisans. In addition to creating original indigo-dyed items and collaborating with others, they also participate in exhibitions and workshops both in Japan and abroad, sharing the beauty of natural indigo through various methods.

Visit https://www.uniqlo.com/ph/en/special-feature/ut-collection/disney-in-blue to now more about the collection.