Hannah Kong Launches Pop-Up Ready-to-Wear Store at SM Aura Premier

Renowned for her exquisite bridal and Chinese-inspired gowns, fashion designer Hannah Kong has ventured into the world of ready-to-wear fashion with the launch of her first-ever Pop-Up store at SM Aura Premier. Known for her meticulous craftsmanship and elegant designs, Hannah Kong is now making her signature style accessible to a broader audience with a collection of beautifully crafted dresses, tops, and skirts perfect for special occasions.

The Pop-Up store showcases a diverse range of ready-to-wear pieces that stay true to Hannah Kong’s aesthetic while being reasonably priced. From chic dresses that exude sophistication to versatile tops and elegant skirts, each piece embodies the designer’s attention to detail and commitment to quality. Whether you’re attending a wedding, a corporate event, or a night out, this collection offers stylish options for every occasion.

The launch event was well-attended, drawing an impressive crowd of media personalities, fashion enthusiasts, and prominent members of Manila society. The event highlighted the brand’s evolution from custom bridal gowns to a more accessible yet equally elegant ready-to-wear collection, marking a significant milestone in Hannah Kong’s journey as a designer.

With this pop-up, Hannah Kong continues to build her reputation as one of the country’s most sought-after designers, now expanding her influence into the ready-to-wear market while maintaining the sophistication and grace that her brand is known for.

Hannah Kong

Featuring sharp tailoring and innovative fabrics, the collection is for those who seek to make a statement while exuding confidence and style.

Featuring sharp tailoring and innovative fabrics, the collection is for those who seek to make a statement while exuding confidence and style.

Hannah Kong’s signature bibs, featuring variations of delicate fabrics and lace appliqué.

Chic pieces that embody everyday luxury.

Guests eagerly explored the collection, admiring the intricate details and craftsmanship of each piece.

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Guests eagerly explored the collection, admiring the intricate details and craftsmanship of each piece.

Guests eagerly explored the collection, admiring the intricate details and craftsmanship of each piece.

The unique blend of classic elegance and modern style captivated many, leading them to pick out their must-have items.

The unique blend of classic elegance and modern style captivated many, leading them to pick out their must-have items.

Hannah Kong with husband Jason Qua and kids, Matteo and Lily

Inspirational Speaker Francis Kong with daughters Hannah Kong and Rachel

The atmosphere was lively, with a DJ setting the perfect mood through curated beats that added an energetic vibe to the event.

Guests shopped for pieces to add to their own wardrobes.

Guests shopped for pieces to add to their own wardrobes.

Guests shopped for pieces to add to their own wardrobes.

Jimmy Thai and Johnny Thai of Primer Group seen at the launch appreciating the craftmanship of Hannah Kong

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Mitch Garcia-Arce, Nympha Valencia, Marissa Fenton and Connie Haw were seen shopping at the store

Jane Cheng and Nikki Tang have fun at the party

For more information, visit Hannah Kong at SM Aura Premier or follow  https://www.instagram.com/hannahkong/ for the latest updates on her collections.

Hannah Kong is a celebrated bridal designer known for her unique and elegant designs. With a passion for creating timeless pieces that reflect the individuality of each bride, Kong’s collections are a blend of traditional charm and modern sophistication. Hannah designs not just bridal gowns but also bridal robes, ting-hun gowns, bridal entourage, and other custom pieces.