GRWM Cosmetics, a leading local beauty brand committed to empowering our fellow goal-getters to embrace their unique beauty, hosted a captivating afternoon tea party to express gratitude and appreciation for the esteemed media guests.

“Behind the Beauty” event served as a platform for GRWM Cosmetics to extend heartfelt appreciation to the media guests for their continuous support and dedication in narrating our brand’s story. It was an opportunity to come together, celebrate collaboration and friendship, and indeed recognize the invaluable role of the media in shaping the beauty industry.

The event offered guests from various media outlets a thorough look at GRWM’s remarkable journey—from its founding by Chromaesthetics Inc. in 2021 to its rapid emergence as a one of the pioneer brands that highlighted ‘F-Beauty’ in the Philippine beauty industry. Launched during the challenging times of the COVID-19 pandemic, GRWM Cosmetics has expanded from a small team of 11 to over 100 employees, all united by a collective vision to redefine beauty standards in the Philippines. This vision continues to be the foundation of the brand’s values today. Mae Layug, the renowned beauty content creator and founder of GRWM Cosmetics, provided a significant experience for attendees as she revealed the brand’s inspiring growth story and its commitment to meeting various beauty requirements.

One of the highlights of the event was the presentation of GRWM’s latest product innovations, including the recent Milk Tint collection. This collection, which currently includes 20 shades designed for different skin tones, illustrates GRWM’s commitment to creating high-quality, versatile products that flatter all skin tones. GRWM showcased their broad selection of products, designed to empower individuals to exhibit their one-of-a-kind beauty with certainty.

The event also highlighted GRWM’s commitment to social responsibility, notably through its partnership with Pawssion Project. As part of this collaboration, GRWM launched the “Pomelo” shade from the Milk Tint collection, with 100% of sales donated to support animal rescue and rehabilitation efforts. The inspiring initiative successfully raised 1.6 million pesos, paving the way for Pawssion Project to start building a brand-new clinic, broaden their compassionate care services, and reinforce their commitment to numerous animal welfare programs.

In addition, GRWM presented its ongoing community support efforts, including the recent donation of 100% of July 25 offline sales to Typhoon Carina victims. These initiatives highlight GRWM’s commitment to making a positive impact beyond the beauty industry.

The Behind The Beauty event was a day filled with inspiration, learning and connection. Guests joyfully took part in dynamic sessions, exchanged inspiring ideas with the GRWM team, and acquired exciting glimpses of the brand’s upcoming endeavors. GRWM Cosmetics is thrilled to have collaborated with media outlets over the past three years, spreading a message of inclusion, innovation, and empowerment.

GRWM Cosmetics looks forward to continued collaboration with the media and remains committed to fostering established partnerships that uplift and celebrate beauty in its multifaceted glory.