Gap has collaborated with California clothing label DÔEN for a collection of women’s apparel and accessories launching on June 21.  The capsule collection is brought to life via DÔEN’s feminine take on Gap’s iconic styles.

“Gap partners with brands that champion originality and use fashion as a powerful form of self-expression,” says Mark Breitbard, President and CEO of Gap.

“Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most-loved essentials. I can’t wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way.” “The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me. We wore the brand endlessly as children” says Margaret Kleveland, Co-Founder and CEO of DÔEN.

“It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,” adds Katherine Kleveland, Co-Founder and CCO of DÔEN. “As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in, and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.”

Fronting the campaign is proud mom and model Lily Aldridge and her sister, model and singer Ruby Aldridge. Shot by Dan Martensen, the photography and accompanying campaign film showcase playful moments between sisters who value the freedom of self-expression through personal style. Lily and Ruby perfectly portray the beauty and power of sisterhood, bonding through the differences and similarities that connect them.

Don’t miss out on this limited collection in Gap SM Mall of Asia, SM Megamall, or shop online at gap.com.ph.

Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand and global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit www.gap.com.

Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. To learn more about DÔEN, visit www.shopdoen.com

In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Ayala Malls Manila Bay, Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph  for more information.

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced “The Specialist,” an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH

#TheSpecialistBySSI