GAP LAUNCHES LIMITED-EDITION, FOOTBALL-INSPIRED COLLECTIONS DESIGNED IN COLLABORATION WITH OUIGI THEODORE
The limited-edition collection celebrates football culture and community through a global design lens.
Gap kicks off Summer 2026 with the launch of an exclusive collection rooted in football fandom, with designs and creative direction by Ouigi Theodore, longtime Gap collaborator and founder of The Brooklyn Circus. The collections capture the unifying power of football and its vibrant culture as a global language of identity, heritage, and community.
“Ouigi Theodore is a true collaborator and a culture shifter who understands that fashion is most powerful when it tells a story.” said Mark Breitbard, President and CEO of Gap. “This collection bridges the gap between heritage style and the electric energy of football fandom and offers fans a way to express their passion with both soul and originality.”
Gap will release a product capsule highlighting the universal spirit of football and the communities that define it. Designed with global fans in mind, the collection includes jerseys, as well as tees for adults and kids, representing key global teams including the United States, Mexico, Argentina, Spain, France, England, and Brazil.
The launches reflect Gap’s continued commitment to bridging fashion and culture, celebrating football as more than a sport, but a united global community. The campaigns, creative directed by Ouigi Theodore and shot by Ackime Snow, celebrate what Theodore calls the “global village” — featuring a cast built of faces from all over the world, representing their teams with pride, style, and heritage.
The FIFA Classics collection is now available on gap.com.ph and in select Gap stores (SM Megamall and SM Mall of Asia) exclusively.
ABOUT GAP
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram, or visit ssilife.com.ph or www.gap.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced “The Specialist”, an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
#TheSpecialistBySSI
