FENDI redefines creative boundaries with the launch of its striking new video featuring the Peekaboo ISeeU Petite handbag. Starring brand ambassador Song Yuqi, the campaign showcases her multidimensional artistry as musician, dancer and fashion icon. From composing an original track to delivering powerful visual choreography, this collaboration reinvigorates FENDI’s century-old DNA with youthful verve, creating a compelling dialogue between heritage and contemporary energy.

Set to the electrifying beats of trap music, the video opens with the sage green Peekaboo ISeeU Petite bursting onto the screen in a heartbeat-inspired visual effect. Synchronized to the driving beats of Song’s original single “FENDI”, the campaign delivers a bold audiovisual impact. Dressed in a light blue striped shirt, relaxed denim and FENDI Match sneakers, Song embodies the lyric “FENDI on her bag” through explosive choreography. The Peekaboo ISeeU handbag seamlessly follows her movements, each transition syncing flawlessly with the music’s crescendos to create a captivating visual rhythm. This blend of FENDI’s century-old leather artistry and contemporary pop culture exemplifies the house’s mastery of harmonizing tradition and modernity.

Debuting in FENDI’s Fall/Winter 2020-2021 collection, the Peekaboo ISeeU redefined handbag aesthetics with its perfect proportions, showcasing FENDI’s unmatched craftsmanship and creativity. Rooted in FENDI’s leatherworking heritage, the Selleria technique epitomizes the house’s timeless craftsmanship. As FENDI marks its centennial in 2025, this technique will seamlessly merge with iconic designs like the Peekaboo ISeeU, fusing classic silhouettes with modern allure to continue the house’s enduring legacy.

Visit https://www.fendi.com to know more.