FENDI unveils a charm-filled world for the Fall/Winter 2025-26 Collection with the launch of the new FENDI BFF Maxi and Mini Charms and FENDI Match Platform Sneakers with Charms, offering a fresh take on accessorizing that perfectly showcases the Maison’s signature playful spirit and daring creativity. 

The charm-mania begins with the FENDI BFF Maxi and Mini Charms. First seen on the Fall/Winter 2025-26 anniversary runway, these miniature personalities are the must-have collector’s items that will add a fun touch to every bag. The Maxi Charms, part of a limited series, are crafted in upcycled fabrics and fur to combine the Maison’s utmost craftsmanship with playfulness and creative circularity. Embracing the FENDI spirit of chosen bonds, altogether they create an extended family of accessories in two different sizes, designedto be mixed and matched for ultimate enjoyment and to become cherished “Best Friends Forever”.Each with a unique name and character, every charm boasts its own distinct style and personality that resonates with individual identity and self-expression. Luxurious materials and intricate details such as mini Baguette bags and iconic FENDI dressing bring these delightful characters to life, making each charm a true work of art. Among them, the charm Silvia is dressed in a mini replica of the equestrian outfit designed by Karl Lagerfeld and worn by a 7-year-old Silvia Venturini Fendi in 1967 in a famous picture – the same one her grandchildren wore to open the doors to the FENDI centenary show.

Starting from the FENDI BFF Maxi and Mini characters, the accessorizing frenzy reaches footwear with the new FENDI Match Platform Sneakers with Charms. Elevated with a higher platform and featuring playful miniature charms, thesignature FENDI Match sneakers are reimagined to express individual style and add a touch of FENDI fun to any look. The sleek design of the original shape, launched in 2021, now comes with a 5 cm platform and a smaller FF logo to give full focus to the interchangeable, removable charms, allowing full customization. Each pair is in fact complemented by a set of three decorative charms that are exclusive to each colourway. These whimsical ornaments are handcrafted to evoke a sense of fun and self-expression while celebrating FENDI’s heritage, starting from a cute doll sporting a mink pompom head and a bicolour chevron coat made from velvety laces. A tag charm features the iconic FENDI Pequin striped logo-non-logo in the signature tones of dark brown and tobacco and, completing the set, a charm braided with hiking laces is embellished with a two-toned mink pompom. The new FENDI Match Platform Sneakers will be available in four colour combinations with matching chevron-patterned laces: cream and caramel, mint green and white, dusty pink and cream, brown and cream.

Embrace the accessorizing attitude and express yourself with fun and style using the FENDI BFF Maxi and Mini Charms and FENDI Match Platform Sneakers with Charms—from head to toe. 

Available in selected FENDI boutiques worldwide and on www.fendi.com.