Experience Taiwan at the Pavilion – Now at SMX Convention Center

L-R: Mr. Wuliang Chen, World Champion Flaitbartending from Taiwan, Ms. Cindy Chen, Director, Taiwan Tourism Information Center in Manila/Bangkok Office, Taiwan Tourism Administration; Mr. Rick Hsieh, General Manager of EVA Air (Manila Branch); Mr. Ting-Sheng Lee, Deputy Representative, Taipe Economic and Cultural Office in the Philippine (TECO); Mr. Ease Huang, Deputy Director-General, Taiwan Tourism; Mr. Paul Hsieh, General Manager of China Airlines (Manila Branch) and Mr. Jiun Chung Shiu, General Manager of STARLUX Airlines (Manila Branch), Mr. Kevin Chen, Deputy Secretary General of Taiwan Visitors Association.

Taiwan Tourism brings culture, creativity, and interactive travel experiences closer to Filipino travelers at the Taiwan Pavilion during the PTAA Travel Expo at SMX Convention Center.

Beyond destination displays, the Taiwan Pavilion is designed as an experiential zone where visitors can actively engage with Taiwan’s vibrant culture and tourism offerings. Guests can enjoy interactive games, hands-on DIY activities, and cultural showcases that reflect Taiwan’s unique blend of tradition and modern creativity. These activities highlight how Taiwan transforms travel into meaningful, memorable experiences—perfect for today’s experience-driven travelers.

Visitors can explore travel planning zones, connect directly with airline and travel partners, and discover curated travel packages tailored for Filipino travelers—from city lifestyle escapes and food adventures to nature, wellness, and multi-city Taiwan itineraries.

The pavilion also showcases Taiwan’s evolving tourism storytelling—where culture, creativity, and participation are central to how travelers discover destinations today. Whether you’re planning your next vacation, looking for new travel inspiration, or simply exploring new cultures, the Taiwan Pavilion offers something engaging for every visitor.

Visit the Taiwan Pavilion at the PTAA Travel Expo, SMX Convention Center.

  • Join fun cultural games and activities
  • Experience hands-on Taiwan DIY workshops
  • Discover exclusive travel deals and packages
  • Connect with trusted travel partners

Step in, explore, and start planning your next Taiwan journey today.

The opening program featured remarks from Mr. Deng-Shi Yang, Deputy Representative of TECO in the Philippines, and Mr. Lysander Jaison P. Yang, President of the Philippine Travel Agencies Association (PTAA), followed by a welcome address from Mr. Ease Huang. The ceremonial toast and group photo symbolized a shared commitment to strengthening cross-border tourism partnerships and building long-term, sustainable travel demand between Taiwan and the Philippines.

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