The recent 2024 DTI Bagong Pilipinas National Food Fair, a vibrant celebration of Filipino culinary heritage and entrepreneurship, concluded with resounding success, generating an impressive Php 57.83-million in cash and booked sales, and orders under negotiation for 233 participating micro, small, and medium enterprises (MSMEs). Held at the Megatrade Halls of SM Megamall from July 3 to 7, the fair attracted 50,000 enthusiastic visitors, underscoring the growing national interest in local food products and the thriving MSME sector.

Under the leadership of the Department of Trade and Industry – MSME Development Group (DTI-MDG), the event showcased a tantalizing array of hundreds of food products from all regions of the Philippines, including fresh agricultural produce, processed and bottled food, healthy snacks, traditional regional delicacies, wines and beverages, and so much more.

In her inspirational talk, DTI MSME Development Group Undersecretary Maria Cristina Roque encouraged the MSMEs to take full advantage of the opportunities offered by the DTI saying, “When opportunities like this arise, seize them with confidence. You never know—you could be the next big success story.”

In addition to the bustling marketplace, the fair also featured a series of engaging activities aimed at empowering both consumers and food entrepreneurs. Renowned chefs shared their culinary expertise in live cooking demonstrations, while industry experts led informative business talks. Adding a festive touch to the daily program were musical performances and even a magic show.

This year’s event is significant as it marks a decade of the National Food Fair, organized by the Bureau of Market Development, Promotions, and OTOP (BMDPO) in collaboration with the DTI Regional and Provincial Offices. According to BMDPO Director Marievic Bonoan, “Over the past ten years, this fair has become a premier platform for our MSMEs in the food and beverage industry.”