CHANEL APPOINTS JUNG KOOK AS NEW GLOBAL AMBASSADOR FOR FRAGRANCES & BEAUTY
CHANEL is pleased to announce the appointment of Jung Kook, global popstar and member of 21st century pop icons BTS, as Global Ambassador for CHANEL Fragrance & Beauty.
“CHANEL is delighted and honored to welcome Jung Kook as a global ambassador for Fragrance & Beauty. I have long admired his incredible talent, his music career, and his distinctive commitment to self-expression, not to mention his bold creative choices. He perfectly embodies the essence of our House. He is an inspiration for the new generation, bringing passion and creativity wherever he goes. I am genuinely excited about this upcoming collaboration” — Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrances & Beauty.
A true icon of the global music scene, Jung Kook is distinguished by his boldness, energy, and creativity. As a singer, songwriter, and member of BTS, he has made his mark with a range of solo tracks, including “Euphoria,” “My Time,” and “Still With You,” as well as collaborations with international artists such as Lauv and Charlie Puth. He is also credited on multiple BTS songs, including the Japanese single “Your eyes tell,” “Stay” from the album BE, and “Run BTS” from the album Proof. Jung Kook also participated in singing “Dreamers,” the Official Soundtrack of the FIFA World Cup Qatar 2022™, which he performed at the Opening Ceremony. In July 2023, he released his first solo single, “Seven (feat. Latto),” which was platinum-certified by the RIAA in November 2023 and topped the Billboard Hot 100 and Spotify’s ‘Top Song Global’ charts. He then released “3D (feat. Jack Harlow)” in September, and his first solo album GOLDEN in November.
His ability to push boundaries, both on stage and in the studio, naturally resonates with the world of the House.
“I am truly delighted to join CHANEL Fragrances & Beauty as global ambassador. For me, CHANEL is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with CHANEL Fragrance & Beauty is especially meaningful to me.” — Jung Kook
With this appointment, CHANEL reaffirms its commitment to embodying the spirit of its time by partnering with talents who inspire and reinvent the codes of contemporary creation.
#CHANELBeauty #Jungkook
