Finnish lifestyle design house Marimekko and its loose-franchise partner in the Philippines, Rustan’s, are excited to celebrate the launch of the first Marimekko shop-in-shop in the Philippines, located at the prestigious luxury retail store Rustan’s Makati on 8 October 2026. The launch in the Philippines strengthens the company’s presence in the dynamic markets of Southeast Asia adding to the already some 27 Marimekko stores and online shops serving customers in Thailand, Singapore, Malaysia, Vietnam and Indonesia. 

Bringing together fashion, bags and accessories, and select home pieces, the first Marimekko shop-in-shop at Rustan’s Makati will introduce to customers Marimekko’s joyful lifestyle universe and colorful designs featuring its world-renowned art of printmaking. 

“The Philippines is an attractive developing market for Marimekko, and we see this as a good time to introduce our brand to the consumers and gain experience in partnership with our loose-franchise partner Rustan’s. Bringing our joyful lifestyle design concept, rooted in the art of printmaking, to the market is a natural step in strengthening Marimekko’s presence in dynamic Southeast Asia. We look forward to expanding the Marimekko retail network in the Philippines gradually together with Rustan,” says Natacha Defrance, senior vice president, sales, region East at Marimekko.

During the strategy period of 2023–2027, Marimekko focuses on scaling its business. Asia is the most important geographical area for Marimekko’s international growth, and the company sees growing demand for its brand in the region in the long term. Today, there are over 180 Marimekko stores and shop-in-shops in the world, of which over 100 are located in Asia.

Marimekko’s loose-franchise partner Rustan’s, which, in addition to its own luxury retail store chain, represents around 100 different brands in the country, including Chloé, Longchamp and Kate Spade. The continuously developing Philippine economy offers attractive long-term growth opportunities for international consumer brands. 

Marimekko is available in Rustan’s Makati, Rustan’s Shangri-La, and online at Rustans.com. #Marimekko #Rustans