GAP PARTNERS WITH YOUNG MIKO TO CREATE AN ORIGINAL MUSIC VIDEO FOR SPRING 2026 CAMPAIGN
Gap collaborates with GRAMMY®-nominated global artist Young Miko to spotlight GapSweats, reimagining her hit song “WASSUP” with a new music video that celebrates the intersection of music, culture, and style.
This Spring, Gap partners with global GRAMMY®-nominated artist Young Miko to premiere Sweats like this — a campaign that doubles as a music video, designed to energize fans through the unifying cultural power of Latin music. In this creative collaboration, Gap provides the Spanish-language solo artist with a platform to share her music in a way that feels authentic to her world and community, with GapSweats serving as a real-life uniform for self-expression, creativity, and confidence.
“Gap has a long history of partnering with artists who shape culture — not just through their work, but through the way they connect with audiences,” said Mark Breitbard, President and CEO, Gap brand. “Young Miko represents more than a moment; she speaks to a generation and is shaping what comes next. As a true creative collaborator on this campaign, she helped us create a visual extension of her music while positioning GapSweats as a canvas for creativity and self-expression — this is fashion as entertainment.”
“Young Miko brings authenticity, confidence, and a real connection to style and self-expression,” said Fabiola Torres, Chief Marketing Officer, Gap brand. “With this campaign, we’re meeting audiences where culture is happening now through music, movement, and storytelling. Sweats like this arrives at a defining moment for Latin music — a genre that has long shaped global culture and how people dress, dance, and express themselves across generations. Music creates unity — it transcends language, sparks joy and brings people together. That shared energy is at the heart of this campaign.”
The campaign debuts with a full-length music video, directed by Bethany Vargas and shot by Olivia Malone, featuring choreography by Zoi Tatopoulos. The “WASSUP” track was refreshed to include a dedicated dance-break moment led by 26 predominate Latin dancers, allowing GapSweats to move freely on screen.
Styled by Caroline Newell alongside fashion and image consultant Alastair McKimm, the music video reimagines GapSweats as a canvas for creativity and self-expression — with a monochromatic look styled uniquely for each dancer. Young Miko wears GapSweats, including Gap’s iconic arch logo hoodie and a custom cropped style, while the dancers wear a range of fleece silhouettes and proportions, from wide-leg joggers to shorts, showcasing the collection’s breadth and endless styling opportunities.
Born in Añasco, Puerto Rico, Young Miko has emerged as one of the most influential voices shaping today’s music landscape. A GRAMMY®- and Latin GRAMMY®–nominated global artist, she broke through in 2025 with her track “WASSUP,” which has surpassed 137 million streams on Spotify. Her sound blends nostalgic influences from early 2000s rap and hip-hop with a modern reggaeton edge, paired with clever Spanglish lyricism and infectious hooks. With more than 20 million monthly listeners on Spotify and over 21 million followers across social media, Young Miko has collaborated with artists including Bad Bunny, KAROL G, BIA, Central Cee, Feid, KATSEYE, Marshmello, Tainy, BZRP, and more.
“Puerto Rico influences everything I do — the way I talk, express myself, dress, live, and see the world. It’s my home and the culture that shaped who I am today,” said Young Miko. “This music video was an amazing experience, and working with Gap felt natural because they gave me the space to express myself and my culture authentically. It’s such a beautiful way to keep showing love to a song the fans really connected with. This time there’s dancing, people sharing a new space with me, and I’m very excited for everyone to see it.”
Shop the Logo Hoodie and sweats assortment at gap.com.ph or in-store: SM Mall of Asia, Trinoma, SM Megamall, Glorietta 4, Rustan’s Makati (Kids’ Styles), Ayala Malls Manila Bay, Evia Lifestyle Center, Alabang Town Center, Ayala Malls Abreeza.
ABOUT GAP
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram, or visit ssilife.com.ph or www.gap.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced “The Specialist”, an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
