FENDI appoints Stray Kids’ Bang Chan as brand ambassador
FENDI is pleased to announce Bang Chan, leader and member of the K-pop boy band Stray Kids, as its new Brand Ambassador.
Christopher Chahn Bahng, widely recognized as Bang Chan, has made significant waves in the music industry as a singer, rapper, composer and rose to prominence as the leader of Stray Kids in 2018. Beyond his contributions to Stray Kids, Bang Chan has showcased his versatility by writing and producing for various artists, affirming his exceptional talent as a songwriter and producer. With his dynamic personality and distinctive fashion sense, Bang Chan has positioned himself at the forefront of the K-pop entertainment landscape.
The relationship between Bang Chan and FENDI began in June 2024 with his debut appearance as front row guest at the FENDI Men’s Spring/Summer 2025 fashion show in Milan. Since then, he was seen wearing FENDI at various public appearances, including Stray Kids World Tour <dominATE> and music festivals, such as I-Days Milano 2024 and BST Hyde Park 2024, seamlessly integrating the brand’s codes and aesthetic into his personal style.
This partnership marks an exciting new chapter for both FENDI and Bang Chan, promising innovative collaborations that will resonate within the realms of music and fashion.“I felt an immediate connection to FENDI with its creative and fun spirit, it is my honor to join the FENDI family in its 100th anniversary year, which makes it even more special.”, said Bang Chan.
In the official visuals, Bang Chan wears a full FENDI look from the Men’s Spring/Summer 2025 Collection: a brown and beige striped cotton knit featuring a green collar and FENDI Crest patch, paired with a white shirt and a green striped tie and complemented by stitched jacquard shorts and FENDI Force sneakers with Selleria craftsmanship. He elevates the look with the Maison’s iconic bags – a Baguette Double in black Cuoio Romano and a Peekaboo Soft Small in yellow Cuoio Romano featuring the FENDI Crest, both adorned with Ito dog and ice-cream fun bag charms. A set of accessories, from the FF and FENDI Hexagon fashion jewellery lines, including a ring, earring and bracelet, complement the look with a youthful and effortless Gen Z style.
Visit https://www.fendi.com to know more.