Cool just got redefined by TCL, a global consumer electronics brand and one of the world’s top two TV brands, held its first ever TCL CoolFest 2024 at Trinoma Activity Center last October 11th, co-presented by Anson’s. The event featured electrifying music performances, exciting activities, prizes and a showcase of seamless technology, including the NXTFRAME TV.

TCL ensured that mall-goers would have an unforgettable experience at the CoolFest 2024, where every TCL product presented a whole new cool kind of  lifestyle from stunning TVs to smart air conditioners and efficient refrigerators. The enthusiastic crowds were also treated to the latest innovations that encapsulated the 24 years of being a trusted brand in the Philippines. 

“TCL CoolFest is a celebration—not just about showcasing our innovations: it’s about what it means to truly live a cool life with TCL,” says TCL Deputy Marketing Director Shae Yu. “From stunning entertainment experiences with our TVs to smart appliances that make life easier, TCL empowers consumers to enjoy every moment with ease and comfort.” she added as she welcomes the crowd.

The event celebrated a memorable collaboration between TCL and Anson’s Appliances, recognizing their vital roles in making TCL CoolFest 2024 an unforgettable experience that brought together style, innovation, and cool living. “We are proud to be a co-presenter for the TCL CoolFest 2024. It’s been a long partnership and a fruitful one, we’ve seen TCL grow over the years and they’ve slowly innovated their provided new products, quality and great service to our customer. We’re very happy to be a partner of TCL, and we look forward to serving more customers in the Filipino Market in the coming years,” says Anson Appliances’ director for business operations Eugene Lim.

Adding to the celebration, TCL recognized Anson’s Appliances with a special award for their remarkable achievement as the first partner dealer to sell the world’s largest QD-Mini LED TV in the Philippines, the TCL 115″ X955 MAX. This milestone highlights their commitment to excellence and innovations, establishing them as a market leader and an inspiration for others in the industry.

Giving the coolest performance was a live serenade from the top chart OPM singer Adie, captivating the audience with his hits Paraluman, Mahika, and Tahanan. The TCL CoolFest was taken to a whole new level of coolness with the introduction of the TCL NXTFRAME TV, a revolutionary innovation showcased at the event set to be launched this October.

The crowd was abuzz with excitement as they witnessed the showcase of this beyond space TV, which features a flat & slim frame design, a seamless wall-mounted, a movable stand, adjustable cabinet stand, and a matte screen that complements any modern home. Visitors also experience the impressive “AI” Art capabilities and the impressive 3.1.2ch Ultra-Slim wireless soundbar. 

In an exciting announcement, TCL also invited everyone to the first exhibit launch of the NXTFRAME TV in collaboration with Ronac Art Museum. The exhibit, set to run for a limited time at the Ronac Art Museum on Oct 25-31, offers to explore the creative environment in a seamless blend of technology and art. 

Get to know more about TCL NXTFRAME TV, log on to https://www.tcl.com/ph/en or check out TCL Philippines on Facebook and Instagram.