Gap Launches Fall ‘Get Loose’ Campaign
Starring GRAMMY®-Nominated Global Pop Star Troye Sivan. The American Pop Culture Brand Celebrates Loose Denim as Both a Fit and Mindset through Dance. Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand’s fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.
The campaign, titled “Get loose,” stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit “Funny Thing,” the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” said Mark Breitbard, President and CEO, Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Gap’s fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap’s new denim assortment, styled in head–to-toe looks that celebrate both a fit and “get loose” mindset: Troye Sivan wears the Men’s Baggy Jean with the Supima® Relaxed Tee in white. The cast of dancers wear a range of Gap’s new fall denim in seasonal washes and fits. Key styles include the women’s Baggy and Horseshoe Jeans, plus Men’s ’90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.
Born in South Africa and raised in Australia, Sivan is known not only for his unique sound, blending electro pop and smooth melodies, but also for his distinct style that perfectly reflects his personality and art. With a combined social following of over 39 million, he has quickly become one of the most celebrated artists in recent pop culture and has built a captivated international fanbase that has followed him along his journey from actor to vlogger to award-winning musician.
“Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool,” said Troye Sivan. “I’m honored to be part of something that embodies such effortless style and self-expression.”
Gap’s Fall 2024 campaign launches globally this August 2024, with the fall denim collection available to shop in stores and online now. Gap will also collaborate with Troye Sivan to create an in-store playlist, which will also be available on Spotify. Stay tuned for more updates as we continue to inspire and empower individuals to express their own originality. Follow @gapphilippines to learn more.
Visit the following stores and try on your next denim: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center and Abreeza, Davao, or shop online at gap.com.ph.
About Gap
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand and global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit www.gap.com.
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Ayala Malls Manila Bay, Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced “The Specialist,” an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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