TOMMY HILFIGER ANNOUNCES SOFIA RICHIE GRAINGE AS WOMENSWEAR AMBASSADOR THROUGH 2025

A multi-year deal including seasonal storytelling, brand campaigns, and collection collaborations will fuse the fashion icon’s impeccable taste with TOMMY HILFIGER’s red, white, and blue DNA.  

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces global style icon Sofia Richie Grainge as brand ambassador for TOMMY HILFIGER Womenswear in a long-term two-year collaboration. Possessing a natural affinity for style inspiring a generation, Sofia Richie Grainge will bring a refined vision, natural optimism and taste for accessible luxury to TOMMY HILFIGER’s Classic American Cool DNA through Summer 2024 and beyond.   

“Tommy is the godfather of Classic American Cool”, says Sofia Richie Grainge. “His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I am excited to co-create over the next years with someone who shares my passion for self-expression, enduring style, and originality.”

“Sofia is one of those icons who is reshaping what it means to influence fashion today,” said Tommy Hilfiger. “She has an indescribable quality of inspiring connection and showcases flawless style with confidence and authenticity. I am delighted Sofia will bring her effortlessly cool style to our womenswear collection from summer into 2025.”

Announced while framed in a navy and cream TOMMY HILFIGER cardigan and tailored chinos, Sofia Richie Grainge will feature in a series of trans-seasonal storytelling, campaigns, and collaborations. In a definitive guide to what’s in for the season, the contemporary ‘It-girl’ will curate the TOMMY HILFIGER Summer 2024 collection showcasing her personal selects of elevated womenswear. In future seasons, Richie Grainge will appear as the face of the TOMMY HILFIGER in the brand’s Summer and Holiday 2024 campaigns and design collaborative collections with Mr. Hilfiger launching in Spring 2025. 

Tommy Hilfiger has a long history of working with inspiring pop culture icons and Sofia Richie Grainge joins an expanding list of creative pioneers who have designed collections with the brand and broken conventions through disruptive partnership activations. Past collaborators including Lewis Hamilton, Gigi Hadid, and Zendaya have brought their unique styles and contemporary perspectives to the brand’s Classic American Cool DNA and red, white and blue codes.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger, and @SofiaRichieGrainge.

About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrances, swimwear, socks, small leather goods, home goods, and luggage. The TOMMY JEANS product line consists of jeanswearand footwear for men and women, accessories, and fragrances. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.

Can’t visit the store? The Specialist – Your At Home concierge service is here to assist you with your shopping needs. Find out more HERE.

About SSI Group, Inc.:​​

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced “The Specialist,” an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product: