adi
Latest Sports

ADIDAS unveils illegally fast ADIZERO PRIME X 2 STRUNG, so much technology in a running shoe, it’s not allowed in elite races.

Today, Adidas introduces the new ADIZERO PRIME X 2 STRUNG—the latest addition to the record-breaking ADIZERO franchise. Designed without the constraints of race regulations—limiting shoes to a maximum stack height of 40mm and one carbon plate—this race model boasts a stack height of 50mm and a double carbon-infused plate system. The re-engineered midsole also features three layers of LIGHTSTRIKE PRO foam—more than in any other Adidas running shoe.

Although illegal for elite racing, the ADIZERO PRIME X 2 STRUNG is permitted for ambitious runners aiming to smash their personal bests. The shoe represents adidas’ commitment to revolutionizing running in 2023—with the boundary-breaking ADIZERO PRIME X 2 STRUNG being the first of a number of innovation-packed racing shoes launching this season.

Adidas Global Product Manager for Running Footwear Coralie Ho-Von commented: “Without the confines of the usual rules, we had space to unleash the full creative capabilities of our product design team. This meant we could create a shoe that pushes the limits of what’s running footwear. The insights we obtained through in-depth athlete testing resulted in a shoe with stability, more spring in the fore- and midfoot and an enhanced fit. We are excited to reveal more exciting innovations in the upcoming season. Stay tuned for more to come!

Innovation on Innovation

A testament to Adidas’ continued effort to develop the most advanced products for its global running community, the shoe benefits from a series of innovative technological updates including:

• STRUNG UPPER – The STRUNG upper is meticulously crafted with layered strengthening in areas in the midfoot and heel that require it most and targeted flexibility in key expansion zones in the forefoot. The inclusion of a knitted tongue is designed to further enhance the lock-in feel.

• 3 LAYERS OF LIGHTSTRIKE PRO + CONTINENTAL OUTSOLE – Three layers of LIGHTSTRIKE PRO, more than in any other adidas running shoe, create a stack height of 50 mm. The all new midsole, in between two full length layers of foam, helps to reduce weight and give more spring in the fore- and midfoot. The outsole features ContinentalTM compound for superior grip on challenging surfaces.

• 2 CARBON-INFUSED PLATE SYSTEM – The new LIGHTSTRIKE PRO core is framed by two carbon infused plates. Together, they are designed to create a platform for more responsiveness throughout the run.

Fusing powerful blues, violets and red together, the new ADIZERO PRIME X 2 STRUNG, costs P16,000 and is available to buy via the adidas app, online, in stores and, selected retailers.

Follow the conversation on Instagram, Facebook and Twitter using #Adizero PRIME X 2 STRUNG, @adidasph, and @adidasrunning, or visit https://www.adidas.com.ph/adizero-running to know more.

creative wordpress theme

Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]