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The Ultimate Comeback: Biogesic and Unilab launched the Alagang Walang Pinipili campaign with long-time endorser John Lloyd Cruz

With the pandemic delivering a stark reminder that sickness can affect anyone at anytime, Alagang Walang Pinipili serves as the shining expression of Biogesic’s unconditional care. It is likewise made reliable and safe with promises of Alagang Maaasahan and Alagang ‘di ka Ipapahamak—qualities now represented by Biogesic and Unilab‘s renewed partnership with John Lloyd Cruz.

The generational actor makes his way home to the brand that launched his endorsement career, at a time when looking after one’s self and others rings ever important. Today, John Lloyd waves the iconic #Ingat salute once more as the partnership evolves into a deeper, more meaningful, more collaborative relationship: one that aspires to provide Alagang Walang Pinipili to Filipino families.

Mahirap hindi maramdaman yung alaga at suporta [ng] mga taong nakatrabaho ko at nakilala ko sa Unilab, kasi gusto ka nila makita—kumusta ka ba, ano ba ang lagay mo, and pinapakinggan ka kung ano ang napipisil mong gawin,” shares Biogesic’s long-standing endorser, John Lloyd Cruz.

John Lloyd first collaborated with Unilab in 2007 as the brand ambassador of Biogesic, the trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Alexander Panlilio, Unilab Corporate Vice President, the partnership takes on new meaning at the time of a global health crisis.

We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality healthcare to every Filipino family. Through the years, Biogesic has been synonymous with the iconic “Ingat” tagline and we endeavor to make this kind of alaga felt in many more Filipino households,” notes Panlilio. “With our Alagang Walang Pinipili campaign, we aim to further strengthen this connection we have built with our beloved consumers.

John Lloyd talks more about how ‘Ingat’ has also evolved for him because of his experience of Unilab and Biogesic’s care and support over the years. He quips, “‘Yung word na ‘ingat’ reminds me of a journey, [of] familiar people. Reminds me of warmth, the feeling of being home. Definitely, ‘ingat’ has a new meaning.”

The partnership also serves as a manifestation of Alagang Unilab, the company’s commitment to providing genuine care to Filipinos, one quality medicine at a time. John Lloyd himself has experienced Alagang Unilab firsthand and stresses his trust in the brand, the company, and the values they represent. “Yung mother’s love and care talaga doon din naka anchor yung core ng Unilab at Biogesic. Doon lang ako magtitiwala, sa Alagang Unilab. ‘Yung Alagang Unilab, ‘yun yung alaga na ma-associate ko sa more than the physical na alaga. ‘Yun yung alagang magtatawid sa’yo.

Biogesic is available in leading drugstores nationwide and online on several eCommerce platforms.

Like and follow @biogesic and @unilab on Facebook; @BiogesicPH and @unilabph on Instagram; or check out Biogesic’s YouTube channel at and Unilab’s YouTube channel as well at to know more.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]