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Maidenform Unveils the Must-Have Spring/Summer 2024 Collection

Maidenform Unveils the Must-Have Spring/Summer 2024 Collection


Since its inception in 1922, Maidenform has been dedicated to helping women feel and look better in their clothes. With a legacy spanning almost a century, Maidenform continues to embody the essence of feminine empowerment and self-expression. Enhance your shape, empower your style, and define your personal look from the inside out with promos and exclusive bundles tailored to your style and budget, available at Rustan’s Department Stores from May 1 to 31, and from May 9 to 31.


Step into Ultimate Smoothing & Shaping

Achieve ultimate smoothing and shaping with the Bali Ultimate Smoothing Bodysuit (Php 3,950). Designed for firm control and all-over shaping, this bodysuit offers wireless comfort without sacrificing support. The removable foam cups provide both support and modesty— all without wires, while the 360-degree smoothing offers the firm control you want. With its plunge V-neckline, non-slip straps, and cotton-lined gusset, this bodysuit is as stylish as it is functional. No matter how long your day (or night) is, its Cool Comfort® fabric will keep you cool and comfortable. Available in sizes ranging from Medium to 2XL and in colors Black and Almond.



12 Ways to Wear It

Discover targeted firm-control shaping and versatile wear with the Maidenform Multiway Body Shaper with Cool Comfort Fabric(Php 5,450). Designed with multiway straps and innovative Cool Comfort™ moisture-wicking technology, this body shaper ensures day-to-night coolness and comfort. The SmartComfort™ zones smooth your tummy, underarms, and waist, while the  SmartComfortwings move with your body for long-lasting comfort. The Dreamwire™ technology and foam bra cups provide added support and shaping, complemented by a back hook-and-eye closure and a flirty back cutout. With its convertible and adjustable straps, this body shaper can be worn 12 different ways, making it the perfect choice for almost any outfit. Available in sizes ranging from Small to 2XL and in colors Black and Nude.



Your New Seamless Go-To

Crafted with seamless construction and no irritating elastics, the Bali Modern Seamless Wireless Bralette with Adjustable Straps (Php3,650) is a testament to comfort and style as it ensures a smooth fit under any outfit. Made with Super-soft Cool Comfort® moisture-wicking fabric, it keeps you cool and comfortable throughout the day. The pullover style and adjustable straps offer easy wear and a custom fit. Speaking of fit, the Comfort Flex Fit® system fits sizes S-2XL and is available in three versatile colors: Black, Sandshell, and Evening Blush.



Cool Comfort in a Custom Fit

Experience seamless support and versatility with the Bali Comfort Revolution Modern Seamless Wirefree Bra (Php 3,650). Fashioned from silky-smooth, 4-way stretch fabric, this bra features seamless cups and a wide bottom band for support. The innovative ComfortFlexFit® ensures a custom fit that adapts to your curves, while the thin foam cups provide full coverage without sacrificing comfort. With its modern V-neck silhouette and adjustable convertible straps, this bra offers both style and functionality for everyday wear. Available in sizes ranging from Small to 2XL and in colors Black, Sandshell, and Taupe.

Beautiful Lace, Beautiful Lift

Experience the perfect blend of support and style with the Maidenform Your Lift Wireless Bra (Php 3,650). Designed with Your Lift™ technology and featuring plush, natural-shaping cups, this super-soft wireless bra provides a natural lift and flattering shape. The scalloped lace trim and modern open neckline add a romantic touch, making this bra as pretty as it is functional. Plus, its convertible design allows you to wear it traditional or criss-cross for extra versatility. Whether you’re wearing it for a special occasion or everyday wear, this wireless bra offers the lift you’re looking for. Available in sizes 34-36A and 34-38B, and in colors Black, Sandshell, and Evening Blush.

You Might Forget You Have Them On

Indulge in luxurious comfort with the Bali One Smooth U Ultra Light Hi-Cut Underwear (Php 1,650). Created from silky, ultra-light fabric, these mesh hi-cut panties feel like a second skin. The comfort wide waistband ensures easy movement, while the smooth back seam provides subtle rear shaping. Finished with front corsetry detailing, this underwear with a leg-flattering high cut and full seat coverage is practically invisible under clothes, so you don’t need to worry about unseemly lines. Available in sizes ranging from Small to XL and in Black color.

Smooth, Soft, & Oh-So Pretty

Elevate your underwear collection with the Bali Modern Seamless Lace Trim Brief Underwear (Php 1,650) and Bali Modern Seamless Lace Trim Hi-Cut Underwear (Php 1,650). These lovely women’s briefs check all the boxes for comfort, style, and functionality. With seamless construction and no irritating elastics, they provide a smooth silhouette beneath clothing. The beautiful stretch lace waistband ensures a perfect fit without any pinching or digging, while the super-soft Cool Comfort® moisture-wicking fabric keeps you cool and comfortable even during your most active days. Available in sizes ranging from Small to XL and in a variety of colors.


Full Coverage, Total Comfort

Get ready for full coverage and total comfort with the Maidenform Modern Full Coverage Boyshort (Php 1,650). With just the right amount of coverage, it’s perfect for feeling confident around the clock. Sporting stylish geometric lace trim at the leg opening and waistband, as well as a chic front crossover detail, these boyshort panties marry fashion and comfort effortlessly. The full coverage design includes back booty ruching for shaping, ensuring a flattering silhouette under any outfit. Crafted from soft microfiber fabric with 4-way stretch, they feel amazing against your skin and are practically invisible under clothing, making them an ideal choice for form-fitting attire. Available in sizes ranging from Small to XL and in an array of color options such as Black, Sandshell, and Evening Blush.

Dive into the latest underwear and shapewear essentials with Maidenform’s promos and exclusive bundles tailored to your style and budget, available at Rustan’s Department Stores and Earn x4 FSP points on all Maidenform products when you shop from May 1 to 31, 2024 and enjoy a 10% introductory discount on the Spring/Summer 2024 Collection. Celebrate Mother’s Day with up to 20% off during the Mother’s Day Sale from May 10 to 19, 2024. Plus, take advantage of the exclusive bundle promotions at Rustan’s Department Stores when you Buy 2 Bras for Php 5,300, Buy 3 Panties for Php 2,500, or Buy any 2 Teens items for Php 2,700. Don’t miss out on these opportunities to save while indulging in high-quality underwear and shapewear from Maidenform.



Maidenform is exclusively distributed by Rustan Marketing Corporation and is available in-store at Rustan’s (Makati, Shangri-La Plaza, Alabang, Gateway, Cebu), The SM Store (Megamall, North EDSA, Makati, Aura, Mall of Asia, Cebu), The Landmark (Makati, Trinoma); and online at Rustans.comTrunc.phLazadaShopee, and Zalora

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