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Krispy Kreme is Spreading Happiness with 12 Amazing OGs this 2024

Spot Happy with Krispy Kreme this 2024 as they are teaming up with 12 awesome personalities to bring a dozen of fun and a glaze of happiness to this new year.

Throughout the years, the Home of the Original Glazed Doughnuts has been sharing smiles to their guests or as they fondly call, their Originals, through their doughnuts and beverages. This is definitely what the Spot Happy campaign is all about, it aims to bring happiness to your day through your favorite sweet treats from none other than Krispy Kreme, and sharing this joy to those around you.

The brand’s challenge for their Originals is for them to spot happy moments in their day, and magnify their happiness using the world-famous Original Glazed Doughnut as their lens. Krispy Kreme unveils its Spot Happy video, https://fb.watch/j1Ip_pW1ar/, where they show how to brighten up the day with a dozen of delightful doughnuts. 

From left: Malou Perez, Shawn Castro, RM Cuevas, Maki, Seeweirdo, Anton Cruz (Syndrome), Russco Jarvina, Baileys Acot

So this 2024, Krispy Kreme passes the happiness baton to 12 chosen OGs or as they call it, “Dozen Happy OGs”. These 12 personalities from different fields, such as music to wellness to food to gaming and a lot more,  are the keys to start the chain of happiness that the brand is aiming for.

Kicking off the festivities is Happy Music OG, Maki. Maki is the singer behind the hit-single “Saan?” and he will be making waves through his “Happy Tunes”, which will be coming out this January on his social media platforms.

For National Art Month of February, Happy Art OG, Gene Rhobi, or more commonly known as seeweirdo, will be bringing his magic touch to Krispy Kreme with an exclusive sticker design and an art workshop in one of Krispy Kreme’s stores.  

Coming in this March, which is International Women’s Month, is superwoman Jo Sebastian, a nutritionist and podcast host. She will be pioneering a wellness talk for her month. 

Sportscaster Baileys Acot is bannering the month of April as the Happy Sports OG. Pawssion Project founder, Malou Perez, is the Happy Pets OGs and will be the lead for National Pet Month of August.

Co-founder of Syndrome, a growing streetwear brand, Anton Cruz, is the Happy Fashion OG for June, which also marks the launch of Krispy Kreme Originals x Syndrome merchandise.

For the brand’s birthday month of July, content creator Russco Jarviña is tasked to bring his energy to the doors of Krispy Kreme. TikTok trending foodie creator Abi Marquez is sharing her unique cooking techniques to the most-loved glazed doughnuts by August.

Beauty content creator Marj Maroket is taking inspiration from the Original Glazed doughnut as she creates a look out of it in September. TikTok Top Education Creator of 2022, RM Cuervas, is gracing us with his knowledge as the Happy Educator OG for October.

Happy Dancer OG Shawn Castro is moving his way up to happiness in November. While, Tier One’s Rojean Delos Reyes is putting up her skills to the test as the Happy Gamer OG to end the year.

With the help of our Dozen Happy OGs, we will be the champion of happy moments because everyone deserves it. We want to be the reminder that our Originals can still enjoy the little things and to spot happiness in their everyday lives! Let’s pass on the good vibes this 2024! We, at Krispy Kreme, and our Dozen Happy OGs are starting this movement of promoting happy moments,” said Ysabel Cruz, Senior Marketing Manager of Krispy Kreme Philippines. 

What are you waiting for? Spot Happy now in any Krispy Kreme stores nationwide or have your Krispy Kreme favorites delivered to your doorstep by calling 888-79000 or ordering online through now.krispykreme.com.ph, GrabFood, Foodpanda, Pick.a.Roo, Mangan, OrderMo, and Groover.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]