With the launch of its new toothpaste, Colgate Fresh Confidence White Blast, Colgate is letting all level up with the #ShineInYourMoment TikTok Dance Challenge! Show your best moves and you may just get the chance to win & shine in Seoul with a travel package for two to South Korea, or take home brand new gadgets!

Get to live out your Hallyu dreams with a specially-curated travel package that includes the following activities that will make you truly feel like a K-pop idol!

• Feel like the main dancer of a K-pop group with a dance program experience at 1M Vibe Seoul Dance Studio, known as the minds behind iconic choreography from Red Velvet’s Psycho to TWICE’s Knock Knock!

• Bring out your karaoke skills and sing your heart out to your favorite tracks with an exclusive studio recording experience at KING Studios!

• Pamper your trip and light up your feed the best way possible with a K-beauty, hair, and make-up makeover and photoshoot!

• Strike a pose with the stars, enjoy the best of Korean cuisine, and make unforgettable memories as you visit the famous Gangnam district, known for its culture and nightlife. 

• Exude main K-drama character energy as you scroll through famous landmarks in Seoul!

Three other winners will also get their chance to win level up with Colgate giving away brand new gadgets as additional prizes—ranging from an iPad 9 with Apple Pencil, Canon EOS M200, and a Logitech G733 Lightspeed wireless gaming headset!

Join the likes of stars Francine Diaz, Leana Tabuñar, and P-Pop stars KAIA, who have already showcased their best moves and joined the dance challenge! Only now, it’s your turn to own the spotlight and #ShineInYourMoment!  

#ShineInYourMoment with Colgate’s TikTok Dance Challenge, running from October 20 to November 30, 2023. Be sure to follow the full mechanics below:

• Join the #ShineInYourMoment TikTok Challenge via this link, and upload a TikTok video of yourself dancing to the official Shine In Your Moment song.

• When posting, don’t forget to: Include the hashtag #ShineInYourMoment, and tag Colgate Philippines’ official TikTok account @colgateph!

Step into the spotlight and #ShineInYourMoment with Colgate Fresh Confidence White Blast! Colgate’s newest toothpaste is available in Spicy Fresh and Ocean Fresh, and can be purchased across all leading supermarkets nationwide and from the Official Colgate-Palmolive Stores on Shopee and Lazada.