GUESS Originals has teamed up with Market on a unique limited-edition capsule. A deep dive into the archives sees the return of the GUESS mascot, Foxy. Originally developed in the 80’s, the iconic character has been resurrected for the Fall 2023 season in a new short-film and capsule.

Follow Foxy as he seeks out inspiration in the city he calls home, determined to find the perfect design. Setback after setback, Foxy feels like all hope is lost. But after a chance encounter in a coffee shop, he returns to the Foxy Denim Repair Shop one final time, certain of success. 

Combining GUESS Original’s youthful, heritage-inspired blueprint with Market’s pop culture and streetwear expertise, the Foxy capsule brings together premium fabrics, expressive prints, and vintage inspirations to capture a reworked, throwback feel. 

Like a worn-in pair of jeans that you can’t seem to give up, the unique patchwork emanates an authentic, lived-in energy. Each style features vintage-inspired patches and carefully placed distressing for the ultimate ‘made just for you’ feel. Denim is oversized, relaxed, and acid-washed, creating a unique, one-of-one finish to each piece. 

Offering a variety of men’s and women’s styles, the capsule includes graphic tees, sweaters, denim pieces, trucker hats, socks, and more. 

Founded by Mike Cherman in 2016, Market is the global phenom that mentors creatives, and provides them with the tools and guidance to bring their ideas to life, all housed within the brands LA Random Workshop. 

Savvy and transparent, Markets’ brand moves at the speed of the internet. 

Mike, the founder of Market, says, “Our collaboration with Guess was inspired by our love of vintage and repurposed clothing. We wanted to reproach this character and put him into our world. We thought, what would Foxy be like if he had his own clothing shop? Foxy’s inspiration is a reflection of current DIY maker culture, showing that anyone can be a creator, encouraging self-expression and a DIY attitude.” 

Jim Henson’s Creature Shop fabricated the lifelike Foxy walkaround featured in the Guess Originals x Market short-film.

Get first dibs on the GO x Market pieces! Which will be available in the following stores on October 18, SM Mall of Asia and Robinsons Ermita and on guess.com.ph.