Coca-Cola Philippines has recently gathered thousands of Filipinos in probably one of their most historic and biggest party ever hosted—the #CokeKAINation. Transforming the Mall of Asia open grounds into a huge picnic area, Coca-Cola Philippines placed hundreds of picnic tables filled with classic and new Pinoy favorite meals and of course, glasses and glasses of the refreshing and delicious ice-cold Coca-Cola for people to enjoy—truly a one-of-a-kind Pinoy fiesta.

And if there’s one thing that Pinoys are unbeatable at, it has to be our love for food and festivities. We’re a nation of food lovers after all. But more than this hearty appetite is also our ingrained culture of pairing meals with ice-cold Coke—whatever the salu-salo is for, you can trust that Coke will be there.

Over 3,000 fun-and food-loving Pinoys joined the salu-salo, swapping stories and laughter with friends and families. Adding more magic to this event was the presence of well-loved Pinoy artists Darren Espanto, Sam Concepcion, and rising P-Pop girl group BINI, whose electric performances definitely tripled the fun and magic of the festivities. Gracing the party as well were esteemed influencers Small Laude and Ninong Ry, who themselves are big fans of salu-salos and Coke.

This event also served as both a milestone and celebration of 111 years of Coca-Cola being part of every Filipino family’s magical meal time. Refreshing their commitment to the nation, this salu-salo proves that Coca-Cola is present to make mealtimes magical for all Filipinos no matter how big or small the moment is.

“The love for food and experiences is something that’s always been strongly present in Filipinos, especially in today’s youth. At Coca-Cola, we understand that many of our Gen Z Pinoys wish to share these moments with other people. And with #CokeKAINation, we combine all their different interests into one immersive experience full of food, music, and amazing activities—like the classic Pinoy fiesta we all love,” said Adrian Manlapig, Marketing Manager, Coca-Cola Philippines.

The #CokeKAINation is part of the ‘Coke is Cooking’ meals experience platform being rolled out globally by the beverage brand. Aiming to celebrate the rich food culture in every market, and enhance people’s dining experience in different parts of the world, the first-ever global meals platform locally dubbed in the Philippines as #CokeKAINation leverages the different passion points of consumers which includes food, music, and entertainment to connect and engage with their consumers on a deeper level.

From restaurants to food stalls, Coca-Cola has surely unlocked the magic behind enjoying any kind of meal—and that is by pairing it with an ice-cold, thirst-quenching Coca-Cola drink and in the company of friends and family; Coca-Cola Philippines looks forward to sharing more magical meal moments with Filipinos for many more years to come.