TOMMY HILFIGER CELEBRATES ITS HISTORY OF COLLABORATION WITH MUSIC THROUGH ITS FALL 2023 CAMPAIGN STARRING QUINCY JONES AND SZA

During a season that marks Hip Hop’s 50^th anniversary, the campaign pays homage to the brand’s history of campaigns featuring cultural icons and merging the worlds of fashion and music. 

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], celebrates the brand’s Fall 2023 campaign featuring legendary producer and musician Quincy Jones, and GRAMMY® Award winner and leading voice of contemporary music, SZA. The collaboration with two powerhouses of the music industry is the latest in Tommy Hilfiger’s long history of working with groundbreaking artists in hip-hop and R&B. From iconic ‘90s moments in hip-hop’s golden age to the continued globalization of the genre today, the brand continues to embrace and be embraced by icons in the cultural movement.

“I have always been obsessed by music and am grateful that sharing passions with my heroes has paved the way for collaboration with cultural pioneers,” said Tommy Hilfiger. “Quincy Jones is a legendary figure I am honored to call a friend – his creative genius and gut instinct have greatly inspired me since the ‘90s. SZA is a generational talent representing the voice of today. Her authenticity, unique artistry and empowering essence set her apart from the rest.”

Musical icon and 28-time GRAMMY® Award winner Quincy Jones and his family have long been at the forefront of culture, music and style, including a deep history with the TOMMY HILFIGER brand. In the early ‘90s, Quincy’s daughter, Kidada, worked closely with Tommy on the launch of TOMMY JEANS creatively guiding the brand towards innovation and cultural relevance. Among the notable moments, in 1997, Kidada famously styled Aaliyah in an iconic TOMMY HILFIGER bandeau for its “In the Jeans” campaign. Over the years, other members of the Jones family have worked closely with the brand showcasing their creativity at the intersection of music and style. For Fall 2023, Renell Medrano captured Quincy with 21 members of his family members including his seven children – Kidada, Rashida, Kenya Kinski-Jones, Jolie, Rachel, Quincy Jones III and Tina – in elevated prep pieces from the TH Collection.

“I believe in the power of music to shape and guide us, and that creativity is a vital part of who we are as human beings” says Quincy Jones. “It’s a philosophy I share with my family and one I hope to pass on to the next generation. Tommy and I first met in the ‘90s during a revolutionary time in music. We came from different worlds, but we immediately connected as two optimistic, and hardworking dreamers with a shared vision to combine music and fashion in a way that had not been done before.”

Academy Award® nominee and GRAMMY® Award winner SZA is a distinct force in contemporary music.  Representing the future of music, she is styled by Carlos Nazario for the Fall campaign in a look that nods to the iconic Aaliyah bandeau that Kidada Jones made famous in the ‘90s. Photographed with her friends and loved ones in a typically American household, SZA features alongside her motherAudrey Rowe, father Abdul Mubarak-Rowe, niece Savannah Rowe, as well as her loved ones Amber Wilson, Madeline Miller, MeLisa Heath and Nova Harmon.

“I’m so inspired by the creative icons that have come before me and the foundation that they’ve laid,” says SZA. “I’m excited and honored to build my legacy as a creative alongside a brand as established and influential as Tommy Hilfiger. It’s been a great experience with the brand and so special to share it with my close family and friends.”

Music and pop culture have always been some of Tommy Hilfiger’s biggest creative inspirations. During the ‘90s, the rise of hip-hop saw artists embrace his brand, first attracted to the clothes by their preppy, colorful and oversized style. Hilfiger pioneered working with the subculture, dressing young artists and collaborating with stars including Grand Puba, Snoop Dogg and Aaliyah. This year marks the 50^thanniversary of the birth of hip-hop with the brand celebrating the influence of the creative movement. Today, Tommy Hilfiger continues to play in the cultural landscape bringing prep icons to new fans with a contemporary and youthful expression of Classic American Cool.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

About TOMMY HILFIGER 

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.

Global retail sales of TOMMY HILFIGER products were approximately $9.1 billion in 2022 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

About PVH Corp.

PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

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