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SM Beauty launches The Best of K-Beauty to showcase skin care and makeup brands from September 19 to 24

When beauty and artistry converge, magic happens. SM Beauty launched ‘The Best of K-Beauty’ to treat beauty enthusiasts to an enchanting journey that seamlessly blended the world of Korean beauty products.

The event was formally launched on September 20 at the SM Mall of Asia Main Atrium with content creators, influencers, and members of the media present.

In store for shoppers are games, freebies, and the vibes that give off the KPop craze  and even a main character in a Korean drama.

After the formal launch, The Best of K-Beauty was opened to the public, who got to enjoy different activities such as the Grab and Glow in which shoppers can get a  chance to win Korean beauty products in a claw machine and have that Korean drama character moment as they take photos in a romantic gazebo.

As part of the K-Beauty event, SM Beauty also presented an opportunity for their customers to try out the Skin lab which lets people understand their skin better and discover their personalized K-beauty routine with a single selfie snap.

Shoppers can get a chance to win a trip to Korea when they shop at any SM Beauty store from September 19 to October 20.

The participating brands include W.dressroom, Clio, Round Lab, Beauty of Joseon, Barenbliss, Some by Mi, Cosrx, Deoproce, Laneige, Innisfree, Peripera, Banila Co, Kaine, AHC, Hada Labo, QuickFX  and more. .

Go to your nearest SM Beauty Store from September 19 to October 30 and enjoy big discounts on a wide variety of K-beauty products. Visit “The Best of K-Beauty” at the SM Mall of Asia Main Atrium until September 24 and create the best beauty you can have.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]