Uniqlo today announces that it will simultaneously launch the definitive book on the renowned contemporary artist KAWS, and a new UT T-Shirt collaboration collection with the artist, on Friday, September 8. Both the new UT collection and the art book—launched exclusively with Uniqlo and premier global book publisher Phaidon—will be available at Uniqlo stores globally and through uniqlo.com.
Designs in the collection of T-shirts and sweatshirts will feature KAWS’ signature COMPANION and BFF characters (the latter in bright pink), the cover of the new book, as well as the artist’s iconic XX motif. Items will be available in adults’(unisex) and kids’ sizes so everyone can immerse themselves in the world of KAWS. Additionally, Uniqlo will also offer a range of limited-edition gifts for customers purchasing the art book and UT collection. To celebrate the collaboration, some of the largest Uniqlo stores around the globe will be wrapped in designs featuring KAWS’ characters.
Brian Donnelly, the artist known professionally as KAWS, said about these upcoming releases that, “I’m pleased to be exclusively launching my new Phaidon Contemporary Artist Series book with my long time partner Uniqlo. To celebrate the occasion, I designed a small capsule collection of T-shirts and sweatshirts that will be available for a limited time. I hope you enjoy the collection!”
KAWS engages audiences far beyond the museums and galleries in which he regularly exhibits. Over the last two decades, KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. He has collaborated extensively with Uniqlo, including by providing designs for the PEACE FOR ALL charity project in 2022, which was a huge worldwide success.
Limited edition shoulder bag gift
Customers simultaneously buying the art book from this collaboration collection will receive a free shoulder bag, while stocks last. The bag features the book’s cover on the front and KAWS’ iconic XX motif embroidered on the back. Shoulder bag gift limited to one per person buying an art book. Art books and shoulder bags available while stocks last. General sales of art book scheduled to start on Friday, September 22.
Limited edition sticker gifts
For every purchase of two (2) or more items from the KAWS UT Collection (including the art book) customers will receive a special sticker as a gift. At stores, Uniqlo will offer one free gift sticker for every purchase of two (2) items from this collection. There will be three sticker designs, from which Uniqlo will select randomly.
Wrapping store facades and Special Displays world with KAWS designs
Uniqlo will wrap the Ginza store on Friday, August 25 with a design featuring iconic KAWS characters. It will also wrap storefronts in New York, Singapore, Thailand, Hong Kong, Taiwan, and elsewhere around the world. Uniqlo Manila Global Flagship Store will also have a special display for this new UT collection starting this September.
Follow UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), Instagram (instagram.com/uniqlophofficial), or visit www.uniqlo.com/ph to know more.
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