Bayo Group Promotes Chic, Contemporary, and Conscientious Fashion in a new 

Multi-Brand store in Glorietta

At the height of the punishing pandemic, one that has crippled a lot of the world in its persisting circumstance, people were compelled to really dig into untapped possibilities. By no means did everyone just stop, but with movements and livelihoods limited, everything posed a head-scratching challenge: how does one move forward? For many, this meant harnessing the power of the internet, and by virtue of extension, social media. Where the status quo was already leading up to digitalization, the process was expedited not only to meet convenience, but at the time, service the demands of the market. One such brand that was sharp enough to pivot was the Bayo Group, which offers a dazzling portfolio of beloved Filipino brands such as Bayo, Viseversa, and Tela. And so, Bayo Group’s multi-brand concept store was born.

More than just a shared space online, there was a lot to discover from this communal initiative, the most striking of the common threads is the shared focus of these brands towards sustainable design. Already a growing concern, especially of the younger generation, the thrust to being more environmentally and ecologically conscious was made more apparent in the midst of the pandemic, too. Most notably, despite having found some sense of normal after a few years, the desire to parallel progress in promoting sustainability online and off, became a foremost undertaking of the Bayo Group. So, when it was time to bring the dot com to reality, after of course, unraveling striking success with its e-commerce sites, www.styleshops.com.ph and www.telamnl.com, taking intentional steps on the path of sustainability was of prime consideration.

Challenged to be part of the solution, what now becomes a multi-brand concept store in Glorietta takes sustainability to heart. From the commitment of the brands in their design philosophies and responsible productions, such as the Journey to Zero initiative, a pledge towards a circular business model of Bayo, the sustainable solutions through fabric usage of Tela, and the style made simple of Viseversa, to the repurposed décor in the flagship boutique, there clearly exists an ecosystem of ethically sourcing raw materials and breathing new life into what would otherwise be discarded. Not only is awareness raised, but Earth-friendly consumer practices are exercised every step of the way such as ensuring that its products are made with natural materials (prints from water-based ink, packaging derived from cornstarch, hangtags fashioned from recycled paper), locally produced (made in partnership with communities in Aklan, Argao, and Bulacan), and recycling textile cut-offs.

Entering the 200 sqm expanse that houses Bayo, Tela, and Viseversa, is an experience in itself. Here, you will immediately notice its wide use of marble, abaca, and other natural materials. But of these sustainable in-store practices, the flagship interestingly repurposes the Holiday 2022 display as barricades, mannequins using the aforementioned abaca, and recycled hangers. Apart from its sustainable multi-brand offering, this store is the beginning of Bayo Group’s efforts to seamlessly combine in-person and online shopping experience. Its multi-brand online shopping destination becomes more visible in the physical space, all made possible by interactive fitting rooms and application of online-to-in-store pick-ups.

During the launch, the unique story of each brand was on full display. Moving across brand booths where photo walls and snack stalls heightened seeing favorite pieces come to life, there were opportunities to win prizes by spinning the wheel and leaving a pledge for sustainability in the freedom wall. But aside from all the fun, nothing quite compares to seeing the celebration of Filipino heritage and ingenuity in full display. From Bayo fashioning change through crafted garments that proudly bear the mark of our rich culture, Tela powering through with its mission to redefine fashion’s impact through sustainable clothing and artisanal values, and Viseversa simplifying style for the modern woman with its “less is more” philosophy, the message was loud and clear: there is a lot more room to create stories of sustainability and substance and it all starts in this shared destination of purpose.

Bayo Group’s multi-brand store featuring Bayo, tela, and Viseversa is now open at the ground level of Glorietta. Shop online at www.styleshops.com.ph and www.telamnl.com, and follow @bayoclothing @tela.mnl @viseversainc on Instagram for more updates.