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Uniqlo launches “Chainsaw Man x Kosuke Kawamura UT” Collection

Original designs exclusively for UT that merge the world of Chainsaw Man with the creative talents of Kosuke Kawamura

Global apparel retailer Uniqlo today announces the launch of the Chainsaw Man x Kosuke Kawamura UT collection from its graphic T-shirt brand UT (Uniqlo T-shirt), on Monday, September 4. Chainsaw Man is a TV anime produced by MAPPA, based on the manga series by Tatsuki Fujimoto. The story depicts the battles of Denji, a young boy Devil Hunter, who as he is dying makes a deal with the “Chainsaw Devil” and is resurrected as Chainsaw Man. The anime received a tremendously positive response immediately after its broadcast. This special collection, a collaboration with collage artist Kosuke Kawamura, dynamically and elaborately reconstructs the world of the anime.

A limited collection with a fresh take on the Chainsaw Man world

This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who wields a chainsaw as he takes on enemies, with Kawamura’s “cut and rebuild” style. The lineup of men’s T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes, and gives them a new expression using his distinctive shredded art and collage style. In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and Uniqlo. The striking art shines through, while a focus on ease of wearing completes this formidable collection.

Kosuke Kawamura said: “I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjoy as something a little different, and that people unfamiliar with the anime would want to wear as well.

Kosuke Kawamura (b. 1979 in Hiroshima Prefecture) is a collage artist who has held individual shows in Japan and overseas, while at the same time engaging in a wide range of activities such as collaboration with various companies. He was appointed Creative Director for UT in 2022.

Visit https://www.uniqlo.com/ph/en/special-feature/ut-collection/chainsaw-man to know more about the collection.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]