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Michael Kors presents the new Spring/Summer 2023 campaign with its Global Ambassador Shu Qi

Michael Kors is pleased to announce the release of the Spring/Summer 2023 ad campaign featuring new Brand Global Ambassador Shu Qi, to explore the urban oasis with the bold and glamorous JET SET spirit.

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The newest destination for the jet-set brand was the rising cultural coordinates—Aranya. Following the journey of global ambassador Shu Qi, we embrace the beauty and unique lifestyle of the sunny Gold Coast here in China. Dressed in MICHAEL Michael Kors 2023 spring /summer series, Shu Qi presents a multi-faceted urban JET SET style with her confidence and charm, regardless of taking a luxury car or private yacht, or simply strolling in the town.

For MICHAEL Michael Kors ready-to-wear, Spring/Summer 2023 explores the core DNA of MICHAEL KORS with brand-new and young energy. The lightweight outerwear is tailored for sharpness and texture. Neutral colors are matched with eye-catching trendy colors such as bright orange and light green. The outstanding color collision makes this season’s design more lively and colorful. The dark-washed denim fabric is a classic retro trend back to the 1970s. It shows the elegant posture of the modern American style. Exquisite details such as cross necklines and etched buttons create high-profile and eye-catching textured items, and full design elements perfectly balance luxury and daily life fashion lifestyle.

In terms of accessories, MICHAEL KORS previously launched the textured metal Empire Logo, which is also innovatively applied to exquisite items such as Parker handbags, shoes, and swimwear. Whether it is a metal logo or a chain print, it shows full personality. The Astor series of handbags also return with a smooth silhouette. The simple shapes, sharp rivets, and lychee leather craftsmanship reflect a modern and pioneering attitude.

Michael Kors is available at Central Square BGC, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s, www.trunc.ph, and www.rustans.com.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]