Montblanc has opened a new boutique at Solaire Resort Entertainment City at Parañaque. Making their mark at the launch affair were model LA Aguinaldo, actor Khalil Ramos, TV Host Angelique Manto, and content creators Rei Germar and Migy Romulo. Leather goods, watches, and writing instruments from the On the Move collection were highlighted, effortlessly blending style and functionality and elevating the experience of life on the go to new heights. The launch also featured an interactive dance presentation, where dancers artfully showcased the products while moving fluidly throughout the boutique, symbolizing the essence of life on the go.

A Meisterstück Journey

The new Montblanc store offers an engaging and all-encompassing experience for clients, guiding them through various facets of the brand. Aligned with Montblanc’s strong success as a Luxury Business-Lifestyle brand of choice, the boutique is the first in the Philippines to showcase the newly enhanced NEO 3.0 concept.

Key collections and products are incorporated into the store’s design as unique themes. The designer Noé Duchaufour-Lawrance drew inspiration from the fluid, cursive handwriting evocative of Montblanc’s signature fountain pen. Just as a novel begins with a single stroke of the pen, the Montblanc boutique marks the start of a patron’s journey toward a life in motion. With new materials such as walnut and travertino, black lacquer and wood; a minimalist design, and warm lighting, the space is elegant and inviting, allowing patrons to focus on the most important aspect – the products themselves.

The boutique also pays tribute to its origins by incorporating a Meisterstück counter, which is a German word for the masterpiece. This counter will evoke memories of the counters from the Maison’s inaugural boutique and pay homage to the signature Meisterstück collection. The Meisterstück collection embodies both the fundamental identity of Montblanc and the iconic writing instrument line that has been a hallmark of the Maison since 1924.

“The new boutique at Solaire Resort Entertainment City is an integral step in our expansion in catering to an ever-growing clientele for a growing market like the Philippines. The new concept offers an elevated retail experience to all new and existing clients of Montblanc, with a selection of crafted and modern products that reflect the modern business lifestyle. This new boutique concept, that we have opened in Solaire is reflective of the Maison’s status as a global luxury brand, with strong expertise in craftsmanship, and a promise of reliable and modern products,” said Mr. Matthieu Dupont, President, Montblanc South East Asia, and Oceania. He continues, “Rustan’s has been a long-time partner of ours and we are excited to continue this new chapter with them as part of our strategic growth in the region.“

Donnie Tantoco III, Rustan Commercial Corporation’s President mused “At Rustan’s, we curate the finest things in life for our discerning customers. By finest, we mean the beautiful things that exude craftsmanship, art, history, and the highest quality of materials. Montblanc is the perfect embodiment of that pursuit of the finest ideals and excellence in craft.” He continues, “We are thrilled to open this new boutique in Solaire to bring Montblanc’s wide range of offerings closer to where our customers seek to relax, enjoy and splurge in a one-stop luxury leisure and entertainment destination.“

The boutique’s immersive experience is further elevated with brand-new leather wall fittings that highlight the Maison’s diverse key leather collections harmoniously, ranging from the timeless Meisterstück to the recently launched collection made for those with a fast-paced and active lifestyle—Extreme 3.0.

Visit the newest Montblanc boutique on the Ground Floor of The Shoppes, Solaire Resort Entertainment City. Montblanc is also available at Rustan’s, Greenbelt 5, City of Dreams, and Resorts World.