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Crimson Hotel Filinvest City ushers in the Yuletide Season with a distinctively Filipino Tree-lighting event

With traditional Christmas songs sung by cheerful voices and a merienda feast featuring all-time favorites, Crimson Hotel delightedly invites guests to call it their home for the holidays

A towering Christmas tree festooned with sinamay streamers, capiz shell ornaments, and woven miniatures became the scenic centerpiece at the main lobby of Crimson Hotel Filinvest City in Alabang, Muntinlupa as the hotel went all out for its official tree-lighting ceremony.

This year’s theme—Dito Tayo Sa Pasko—certainly pulled on their heartstrings as the event held on the evening of November 9 was punctuated by the many elements that characterize a truly Filipino Christmas. The Tree-lighting Ceremony was officiated by hotel General Manager Arlene G. Tongco, Chroma Hospitality Country Manager James Montenegro, Chroma Vice-president for Sales and Marketing Carmela Bocanegra, and Muntinlupa deputy city administrator Roger John Smith.

Likewise, the event also included the formal turnover of Chroma Hospitality‘s donation to Project Pink Support Group, the proceeds from October’s Passionately Pink campaign in support of breast cancer conquerors and their families. The organization was represented by Angie J. Laborte.

In her opening remarks, Tongco stated, “I believe that Christmas 2022 is going to be one punctuated by meaningful gatherings in light of the seclusion we all felt throughout the pandemic.

Indeed, guests certainly felt the warm welcome even as they arrived for the event thanks to a bountiful merienda buffet featuring traditional kakanin normally served during the nine mornings of the Misa de Gallo (dawn Masses) held before Christmas, including fluffy bibingka, puto bumbong, and steaming cups of just-whisked tsokolate.

A choir made up of employees of the City Government of Muntinlupa serenaded guests with popular Christmas tunes to add to the festive atmosphere.

Dito Tayo Sa Pasko also serves as the culmination of Chroma Hospitality’s Live Love Local program wherein hotels under the Crimson, Quest, and Timberland brands showed off the finest products made by local artisans using uniquely Filipino materials or ingredients.

It also celebrates the best of Filipino hospitality through a selection of staycation packages that will give families a welcome and elegant change, a home away from home for the Holidays with uniquely local flair and flavor.

This spirit extends to the different dining offerings and gift selections at Cafe Eight and Baker J where traditional dishes of the Filipino Pasko are given a delectable continental treatment: an East Meets West twist that is bound to delight the senses in numerous ways. Likewise, Alibi Lounge·Bar‘s Holiday cocktails add a grown-up spin to traditional treats, definitely perfect for making merry this Christmas and the New Year.

Call +632 88632222, email [email protected], or visit to know more. Like and follow @CrimsonFilinvestCity on Facebook, @crimsonfilinvestcity on Instagram, @Crimson_Alabang on Twitter.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]