FURLA INTRODUCES THE FW22 ADVERTISING CAMPAIGN
Furla announces the launch of the new global multi-media advertising FW22 campaign.
Dynamism, unexpected compositions, almost surreal visions; this is how Furla introduces the new collection: a metropolitan style that reveals color, art, and fun.
At the forefront is Furla’s timeless passion for design and architecture. The shots, taken by French photographer Boris Ovini, alternate between minimalism and avant-garde. Portraits that experiment with different camera techniques to emphasize an almost cinematic language made of repetition effects and perspective changes.
In the new Furla collection, energy and liveliness come together amid cheerful colors worn on shiny padded fabric bags and two-tone leathers to enhance totes and crossbody bags. Floral patterns bring a touch of romance to the winter season among vintage-inspired fabric hobo bags, while irony and color are also found in other accessories, such as charming and functional sneakers and combat ankle boots.
Imaginary worlds where you could admire suspended glasses or frames as big as sculptures, collages of watches endlessly repeated, and magnified footwear. A fantastic panorama in which body language follows that of fashion: direct and slender, just like the poses of the dancers inspired by yoga. A rhythm of joy and agility.
EDITORIAL CREDIT: FURLA
IMAGE CREDITS: ©2022 Boris Ovini
SOCIAL MEDIA: instagram.com/furla;
brand handle: @furla
#FurlaForever #FurlaFW22 #Furla
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with almost 100 brands, almost 600 stores and 11 e-commerce sites. In 2020, we launched the country’s first luxury multi-brand website – TRUNC.PH to compliment our formidable market position. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering.
Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.
Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers.
The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
The SSI Group’s unique portfolio of brands provides the Group with distinctive merchandise, most of which is not yet available to Filipinos through digital platforms. Leveraging on this value proposition, we will continue to make more of our brands available online, across multiple channels – through brand.com sites, third-party marketplaces, and our own multi-brand platforms, such as the newly launched Trunc.ph and others more coming soon. The acceleration of the SSI Group’s e-commerce expansion is one of our responses to the challenges and unique operating conditions brought about by COVID 19. As we continue to be at the forefront of delivering retail innovations to the Philippine market, and as we look to strengthen our e-commerce presence, we remain committed to bringing the best of fashion, beauty, home, food and lifestyle to Filipino consumers, through multiple, world-class retail channels.
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