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Gliceria-Rustia-Tantoco-Bienvenido-Tantoco-Sr.-and-Mr.-Oleg-Cassini-in-New-York-in July-1993

2022 hails the 70th anniversary of upscale retail favourite Rustan’s, with celebrations taking place this coming season in-store and online.

Started in 1952 by Gliceria ‘Glecy’ Rustia-Tantoco with the full support of her husband Bienvenido ‘Benny’ Tantoco Sr., Rustan’s was born from a true passion and appreciation of the best quality items and brands from across the globe.  Their extraordinary style and vision created the brand that today is the country’s leading luxury retail destination, serving only the finest brands, products, and services.

To commemorate the last 70 years of excellence, this coming season sees a great celebration of historic moments in time displayed in store and online – not only from the brand’s rich history as a leading beacon in fashion innovation for the Philippines, but also interestingly featuring key memories from the many loyal customers who cross-generationally are intrinsically part of this extraordinary story.  Highlights include groundbreaking moments that showcase founder Glecy being the first person to license Christian Dior in the Philippines, bring an exclusive distribution of Lacoste to the country, and open the first Charriol boutique also.  It also features customer stories, from the everyday to the momentous – all of which showcase how Rustan’s takes the seemingly ordinary and makes it extraordinary, through dedication to excellence in goods and service.


Zenaida R. Tantoco, Chairman & Chief Executive Officer of Rustan’s shared:

“70 years ago, my mother Glecy had a vision to bring the most luxurious and exciting brands to the Philippines – something that had never been done before.  Today her legacy is still alive, and the boundaries that she broke ensure that we still offer only the top brands, only the finest products and only the best service.  We are who we are because of her, alongside our ever-loyal customers who are such an entwined part of our Rustan’s story.  Our promise is to constantly pursue how we can continue to make the everyday special for them, and the seemingly ordinary, extraordinary.”

As part of the celebrations, customers will be invited to share their key Rustan’s moments from over the years to cement their part in this continued historic journey and engage as part of a ‘your story is our story’ campaign.  Alongside this, celebrations will also see many in-store events, promotions, and exciting new brands and collections being launched alongside an online anniversary sale – all encapsulated within a dynamic graphic that speaks to Rustan’s’ future.


The phenomenal Rustan’s story may have started 70 years ago, but it continues on – now with the exciting refurbishment of the Makati flagship store, and a continued dedication to serving only the finest in order to create ever-lasting moments for the people of the Philippines.

Use the expert assistance of your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10:00am to 9:00pm. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

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Rustan’s Makati

Main Entrance, Courtyard Drive, facing Glorietta 5

Monday to Sunday: 10:00am to 9:00pm

Rustan’s Shangri-La

Main Entrance, Internal Road of Shangri-La Plaza

Monday to Sunday 10:00am to 9:00pm

Rustan’s Alabang

Main Entrance facing Parking Lot of Alabang Town Center, Commerce Avenue

Monday to Friday: 11:00am to 9:00pm

Saturday & Sunday: 10:00am to 9:00pm

Rustan’s Gateway

Main Entrance, General Aguinaldo Avenue facing New Frontier Theater

Monday to Friday: 11:00am to 9:00pm

Saturday & Sunday: 10:00am to 9:00pm

Rustan’s Cebu

Main Entrance, Cardinal Rosales Avenue

Monday to Sunday 10:00am to 9:00pm

For purchases below P5,000, a fixed delivery fee of P200 for Metro Manila and Cebu addresses, and P300 for provincial areas will apply.

Extra-large packages will be charged P500 delivery fee for addresses within Luzon, while P750 is charged for delivery to Visayas or Mindanao.  

Complete Terms & Conditions and additional information about the Personal Shopper on Call program can be found at

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