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Tommy Hilfiger which is owned byPVH Corp. [NYSE: PVH], is pleased to announce the release of the Classics Reborn campaign video introducing the brand’s newest collaboration with Shawn Mendes. The multifaceted global partnership “Play it Forward” kicked off in Summer 2022 with various collaborative efforts that will include custom-made styles for Shawn’s Wonder: The World Tour, a US$1 million donation from Tommy Hilfiger to offset the environmental impacts of the world tour, and a co-designed capsule collection set to launch in Spring 2023 that will feature quality reimagined styles with circular design while scaling material recycling innovations.

Paying homage to the brand’s music history, the video shows Shawn Mendes playing guitar and singing a cover of Bruce Springsteen’s mid-80s dance-rock anthem, “Dancing in the Dark”, which has been recorded exclusively for this project. In one scene, a tri-colored Americana bandana is tucked into the back pocket of Shawn’s jeans – the ultimate tribute to Springsteen’s look in the original video.

The video was shot in Austin, Texas, and is set in both a natural outdoor landscape as well as inside a warehouse under the direction of Craig McDean and Theo Stanley.

The Classics Reborn video launches the new Classics Reborn campaign, featuring items from Tommy Hilfiger’s classic 1985 collection, now being produced with more sustainable materials. Shawn wears the classic Tommy Hilfiger colors of red, white, and blue in the video, inspired by the brand’s Americana heritage. These statement-making colors are also subtly integrated into the visuals and set design.

In the coming months, further details of the “Play it Forward” collaboration with be shared across Tommy Hilfiger and Shawn Mendes’s social channels. Friends and followers of the brand are invited to join the conversation on social media using #TommyXShawn, #TommyHilfiger and @TommyHilfiger.

WHO: Singer/Songwriter Shawn Mendes, Creative Director Tray Laird, Directors Craig McDean and Theo Stanley

WHERE: AllTommy Hilfiger social and digital platforms, in-store and on select digital out-of-home placements.

ASSETS: Watch Shawn’s cover of Bruce Springsteen’s “Dancing in the Dark”

About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at,, Zalora, and Lazada. Visit, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information. Can’t visit the store? The Specialist – Your At Home concierge service here to assist you on your shopping needs. Find out more HERE.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with almost 100 brands, almost 600 stores and 11 e-commerce sites. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:


Email: [email protected]

Telephone Number: 8-830-5000

Mobile Number: (0917) 552 9359


Instagram: @ssilifeph

Viber Community:

The SSI Group’s unique portfolio of brands provides the Group with distinctive merchandise, most of which is not yet available to Filipinos through digital platforms.  Leveraging on this value proposition, we will continue to make more of our brands available online, across multiple channels – through sites, third-party marketplaces, and our own multi-brand platforms, such as the newly launched and others more coming soon. The acceleration of the SSI Group’s e-commerce expansion is one of our responses to the challenges and unique operating conditions brought about by COVID 19. As we continue to be at the forefront of delivering retail innovations to the Philippine market, and as we look to strengthen our e-commerce presence, we remain committed to bringing the best of fashion, beauty, home, food and lifestyle to Filipino consumers, through multiple, world-class retail channels.

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