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SneakPeek Unlocks Staple x Atmos x MediCom Toy

SneakPeek’s Mikki Quilala and Aldwin Gepilano with their ambassadors MC Ron Thug and Cris Lomotan


Conceived around the vision of providing a compelling curation of the most sought-after footwear releases and the rarest street style goods, SneakPeek launched in 2013 as a multi-brand lifestyle footwear store. Since then, SneakPeek continues to cull a strong following among the country’s most avid sneakerheads and stylephiles.


Staple x Atmos x Medicom Be@rbrick Toy



Never one to carry out things half-heartedly, SneakPeek is best known for its hyper stylized and deliberate product launches in the form of SneakPeek Unlocks. In what has become one of the most anticipated event within the street style scene, SneakPeek Unlocks is a series of events that serve to unveil the season’s most coveted releases.



As a matter of fact, SneakPeek had just dropped the bomb with another successful installment of SneakPeek Unlocks last October 27 at the SneakPeek store in Shangri-La Plaza Mall. The event gathered media guests, collectors and brand ambassadors like Cris Lomotan, Marc Marasigan and MC Ronthug, for an exclusive look at the toy and a brand talk. It was hosted by Mike Acuna and music was provided by DJ Arbie Won.


Primer Group PR and Events Manager Macel Abejero with friends from the media


Guests are taking a closer look to the Be@rbrick toy

Far from your typical Unlocks series, unveiled during the event was MediCom Toy’s limited edition BE@RBRICK developed in collaboration with Atmos and Staple Design. As the first toy to be launched under the SneakPeek Unlocks campaign, the launch definitely marks an exciting time for the store.


Toy story 

Designed and produced by MediCom Toy, a Japan-based company founded in 1996 which has pioneered the creation of plastic figurines of pop culture, the BE@RBRICK was first released in May 2001. A cross between a Lego and a bear, these figurines have since become some of the most expensive collectible toys in the market.

More than just toys, BE@RBRICKS have come to embody the intersection of art, fashion, and design. It’s no wonder that it now bears a cult status among A-list trendsetters such as Pharrell, Shawn Stussy, and Vogue’s Grace Coddington.

This time around, BE@RBRICK is intent on giving street style and design fans a run for their money as it enlists two of the best design powerhouses in the industry to reimagine the toy.


Half and half

Established by Staple Pigeon’s jeffstaple two decades ago in NYC, #StapleDesignStudio is a creative consulting firm that has worked with some of the world’s most prestigious brands including Nike, Microsoft, Sony, Lotus, Timberland and LVMH among many others. On the other hand, Atmos is a trailblazing sneaker store originally based in Tokyo. Back in the days when boutique shops collaborations were hardly a thing, Atmos is best regarded for paving the way for everyone else.

Together, the duo lends their distinct design sensibilities to come up with another memorable variation on the BE@RBRICK. Available in two sizes – 100% and 400% – the Staple x Atmos BE@RBRICK features no less than the idiosyncratic motifs of the two brands; Atmos’ signature black and white “Safari” graphic complements jeffstaple’s pigeon character in neutral grey. The result is a striking split-graphic pattern which adorns the iconic BE@RBRICK silhouette. Available exclusively at SneakPeek, only limited pieces will be sold.






SneakPeek is a multi-brand lifestyle store that houses some of the most highly sought-after footwear brands from across the globe. Started in 2013, SneakPeek made its presence in various malls around the country providing convenience to individuals who are in the lookout for mere indulgence on rubber-soled footwear.

Carrying top-of-the-line global brands such as Nike, Adidas, and New Balance, SneakPeek presently stands as where one can get not only pairs of shoes but art pieces that come with prestige and ounces of bragging rights, for the store grants access to exclusive designs and brands not easily available elsewhere.

Sneakpeek sees itself growing as the top-of-mind option of rebel-at-heart individuals looking for yet another addition in their sneaker collection. This pursuit happens as SneakPeek satisfies the fancies of men and women alike one foot at a time.




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