Dreams came true in K-pop land! For avid K-fans and content creators Samm Alvero and Kristy Cho, one of their biggest fantasies came to life when Coca-Cola invited them twice to experience Real Magic with Coca-Cola Creations: Coca-Cola K-Wave.

In February, Samm and Kristy joined the Coca-Cola K-Wave Immersion Tour held in Seoul, South Korea. This global tour allowed them to dive deep into Korean culture and trends and learn more about the new limited-edition flavor at a global press event.

Seeing ITZY perform live and meeting J.Y. Park, who teamed up with Coca-Cola for the K-Pop anthem “Like Magic” with ITZY, Stray Kids, and NMIXX, was a highlight of their trip.

Samm and Kristy also visited K-pop landmarks such as Banji Cafe in Hongdae where birthday events for K-pop idols are often held and KPOPMERCH ME:DOM, a merchandise store for all K-pop finds, the Namsan Seoul Tower, and, best of all, JYP Entertainment headquarters!

With the K-Wave fever in full force, Samm and Kristy returned to South Korea to take part in the epic K-Wave Concert last June 2, featuring an impressive lineup of K-pop artists, including, of course, ITZY, NMIXX, and Stray Kids. This concert showcased the commitment of Coca-Cola to bringing fans together through their shared devotion to their favorite artists and showed the powerful impact that K-pop has on music today.

No gatekeeping of excitement! Samm finally ticking off her bucket list attending the Coca-Cola K-Wave INKIGAYO concert. For Samm and Kristy, this was real magic—a once-in-a-lifetime experience celebrating their devotion to K-pop through Coca-Cola. 

Samm said, “Being invited to witness exclusive Coca-Cola K-Wave experiences was unforgettable. Every moment felt like a cherished core memory. It meant everything to see my interests coming alive. It’s a privilege to celebrate my devotion to K-pop through Coca-Cola K-Wave and it brings me joy to be the one to share this with K-fans in the Philippines as well.”

“Taking part in this K-Wave experience and sharing it with Filipinos is a huge honor for me, especially as a Korean living in the Philippines,” said Kristy. “Having the opportunity of a lifetime to visualize firsthand the essence of K-pop culture in its birthplace and where I come from, I truly appreciate why Coca-Cola K-Wave was conceived. With the commitment to uniting fans worldwide in celebrating their boundless devotion to K-pop artists, it isn’t just about witnessing the unveiling of a new brand phenomenon, it was about being part of a global celebration of music, innovation, and community—and I’m glad to have been part of it.”

Join Samm and Kristy and experience fruity K-pop magic with Coca-Cola K-Wave Zero Sugar, available locally in select convenience stores and supermarkets nationwide. 

Since its launch, the Coca-Cola Creations platform has created new flavors, designs, and unexpected experiences that blend music, fashion, and technology for fans to enjoy around the world. By tapping into emerging technologies, collaborating with artists and designers, and creating experiences across digital and physical worlds, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections allowing fans to experience the Real Magic of Coca-Cola. 

For more information, recipe inspiration, and additional campaign content, visit the official pages of Coca-Cola Philippines: Facebook, Instagram, and https://www.coca-cola.com/ph/en.