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Kathryn Bernardo and the Century Tuna Superbods finalists turn up the summer heat at the #BestYouEver Launch

The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn Bernardo.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. vice president and COO Greg Banzon, Century Tuna senior product manager Mardi Dator, Century Pacific Food Inc. vice president and general manager for branded tuna division Carlo Endaya, and marketing manager of Century Tuna and Vita Coco Bea Ballesca-Martinez

We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive P500,000 tax-free while the Runners-Up will receive P200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]